In this paper, we evaluate a set of three medical

In this paper, we assess a lot of three clinical related sites specifically www.nln.org for the National group of Nursing, www.nursingworld.org for the American Nursing Association, www.ama-assn.org for the American Medical Association and the https://www.ncsbn.org/index.htm for the National Council for State sheets in Nursing. We additionally assess an Archives asset webpage to be specific https://www.congress.gov//or the Thomas, the site of the Library of Congress of the United States of America.Prior to introducing the assessment we quickly depict every site: the motivation behind these destinations and their present set-up. We at that point go into the assessment legitimate where we investigate the general substance, style and usefulness of each site. In the general substance of the sites the nature of the data being introduced and the breadth of the data is assessed.Moreover, how current the data situated in the sites and where they were gotten or from what authority this data w as inferred is additionally evaluated. In conclusion, in assessing the style and usefulness of the destinations we think about the format or the way content is introduced inside the locales, ease in exploring the destinations, its similarity regarding different programs, data space as for promoting pages, and the speed whereupon it is gotten to through the internet.The first of the locales to be assessed is www.nursingworld.org, the official site of the American Nursing Association (ANA). Quickly, ‘ANA is the main full-administration proficient association speaking to the country's 2.9 million enrolled medical attendants (RNs) (About the American Nurses association,â that progresses nursing through soaking up elevated expectations, advancing the financial government assistance in their working environment and by proactively campaigning legislative offices on issues influencing them.For the general substance, the site contains far reaching and pertinent data steady of the reas on for ANA referenced beforehand. The site has segments on data and administrations, newsroom and nursing issues/programs that support persistent help for advancing exclusive requirements in the nursing practice. It likewise has an area for demonstrating their supports and activities for nurses’ general government assistance, with sub-segments guiding clients to see distributions pertinent to medical attendants in the United States.As for the money of the archives, the records are in the know regarding transferred reports as most recent as January 11, 2007 (‘Press discharges from the American Nurses Association†, http://www.nursingworld.org/pressrel/). With respect to the authority of the reports distributed, the records that are distributed have their relating sources going with them. All these data are introduced in a remarkably clear and brief fashion.For the style and usefulness of the site, the general design is effectively justifiable. The site can be effect ively explored and the data is unmistakably sifted through for simple access, despite the fact that the site conveys a ton of data it is shockingly open. Then again, the location of the website (www.nursingworld.org) is somewhat deceptive if you somehow managed to think about what might be the webpage of ANA and a name as www.ana.org or www.americannursingassociation.org may have been the better URL.The utilization of pictures rather than streak films may have the diminished the site’s by and large stylish effect on the client however without the utilization of blaze motion pictures, the website would then be able to be effectively open from any PC with changing web speed with data inciting quick. In conclusion for the assessment of the www.nursingworld.org, the data comparative with the commercials, they are isolated obviously so as to decrease the messiness and make perusing easier.The second site is www.ama-assn.org or the American Medical Association (AMA). AMA ‘hel ps specialists help patients by joining doctors across the nation to take a shot at the most significant expert and general wellbeing issues’ (‘The AMA mission’, http://www.ama-assn.org/ama/bar/class/1815.html). In spite of the fact that it is like the activities and projects of ANA, AMA has a more extensive market as it centers around the whole clinical profession.For the general substance of the site, it has similitudes as that of the ANA site, with increases of ‘professional assets section’ for clinical experts and ‘med school ; residency site‘ for clinical understudies. The greater part of the data is exceptional with the exception of the yearly report is just has the 2005 yearly report. What's more, the site’s data is taken from sound sources, which are likewise open in the site.As for the general format of the site, the tremendous data is grouped together in an unmistakable and effectively justifiable way with the end goal th at clients can peruse through the site without any problem. The site uses streak motion pictures that make the site all the more engaging and further assimilates to the clients the vision and mission of AMA. Aside based on what was referenced above, there are anyway no noteworthy or inventive methods for introducing information seen from the ANA and the AMA site.The third site is www.nln.org which is the site for the National League for Nursing (NLN). The motivation behind NLN is like that of ANA yet is somewhat differed. As indicated by its motivation (http://www.nln.org/aboutnln/ourmission.htm), the NLN ‘advances greatness in nursing training that readies the nursing workforce to address the issues of various populaces in an ever-changing human services environment.’ This intention is done through accomplishing the objectives of Nursing instruction, Faculty advancement, Research in Nursing Education, Data assortment, appraisal and assessment and Public Policy.For the general substance of the site, data relevant to the objectives referenced above is obviously noticeable. Clients who wish to take an interest in accomplishing one of the objectives or for any individual who might simply need to peruse through the site can without much of a stretch go to a particular heading and see its related segments. As far as the cash of the archives, the vast majority of the records are state-of-the-art anyway there are a few reports, for example, the schedule of exercises of NLN, which are still needing refreshing (the schedule is as yet 2006).As for the general format, the webpage has a lopsided structure, leaving from the secluded and normal web architecture that separates it from the remainder of the sites being assessed in spite of the fact that the website utilizes just straightforward designs to introduce its substance. The site can without much of a stretch be explored, with data plainly isolated and gathered into compact headings that make it simpler t o peruse through. Ultimately, transferring time for the website is appropriate for clients with changing Internet data transfer capacities because of its low-memory website composition, in this way data regardless of the way of Internet access can without much of a stretch obtain information.Another webpage assessed is https://www.ncsbn.org/, the website for the National Council for State Boards for Nursing (NCSBN). The NCSBN is a United States-state wide association expecting to advance and advance administrative greatness in Nursing for open insurance (‘Mission and Values,’ https://www.ncsbn.org/182.htm).For the general substance of the site, it has complete substance for the most part relating to the nursing calling and for the administrative nursing sheets, each other that infers that their site presents explicit, pertinent and succinct data that supplement one another. The records are very much refered to with experts in the field plainly expressed going with any e xploration or paper they accomplished for NCSBN. In general the site is modern, with segments for example the schedule of exercises that go as far introducing dates of exercises during the current year ahead of time, which is useful for a great many people. Anyway there are segments in the site that despite everything should be refreshed, areas, for example, the News discharges and the yearly report.As for the style and usefulness, the site is more â€Å"cleaner† than the others regarding the design. The data is introduced so that despite the fact that there is a great deal of data introduced, the site is as yet ready to introduce it in a basic way that would not make the client â€Å"disoriented.† The site can be effectively explored with all the data effectively available. The site anyway returns to the symmetric structure not at all like the site of NLN. The site uses basic blaze introductions in their landing page that gives an extra tasteful effect on the user.Las tly, we assess http://thomas.loc.gov/, the site for the Library of Congress of the United States of America. As per the area depicting the site (http://thomas.loc.gov/home/abt_thom.html), ‘THOMAS was propelled in January of 1995, at the commencement of the 104th Congress. The administration of the 104th Congress guided the Library of Congress to make government authoritative data uninhibitedly accessible to the public.’ Currently is being kept up by the Library of Congress.For the general substance of the site, its presents a large number of data as compact as could be expected under the circumstances yet the site despite everything gives off an impression of being vigorously jumbled with data. Anyway when contrasted with different locales and the substance they hold, Thomas is apparently straightforward basic as it can. As far as the position, the data introduced by the Thomas is without a doubt precise and originates from straightforwardly from the source that is Cong ress. Moreover, the archives put away in the site are the most present in the field, with every day refreshes coming straightforwardly from Congress. Connections are likewise introduced in the site that are pertinent to clients who wish to peruse other important legislation.In terms of style and usefulness, the Thomas has a basic design and tasteful appearance when contrasted with different destinations. The primary page is somewhat jumbled so there is a likelihood that first time clients may get lost with respect to the massive data being introduced and the one the client wishes to discover. Howe

Health and the use of illicit drugs Essay Example | Topics and Well Written Essays - 1750 words

Wellbeing and the utilization of illegal medications - Essay Example Numerous nations, everywhere throughout the world, including Australia, have sorted illegal medication use as one of the medical problems and numerous laws and arrangements have been detailed and upheld to check unlawful medication consumption. In any case, insights show that the difficult proceeds and an ever increasing number of individuals are falling prey to the results of medication misuse (NDS, 2008). The Australian government has put unlawful medication maltreatment under wellbeing plan on account of different contemporary weights and impacts, the subtleties of which will be expounded in the conversation beneath. Among all the nations on the planet, Australia is at the cutting edge most definitely (NDS, 2008). The National Drug Strategy (NDS) was executed in 1985 (NDS, 2008) and has guided the exhaustive way to deal with the destructive utilization of illegal medications. It has been propelled through collaboration of Australian, state and domain governments. The 3 principle approaches embraced by the Australian government to handle unlawful medication misuse are decrease of interest, decrease of flexibly and decrease of damage (Ministerial Council on Drug Strategy, 2004). The most significant approach is the mischief decrease strategy which is really a wellbeing net to the next two strategies (Zadjow, 2005). furthermore, includes methodologies to forestall the destructive impacts of medication misuse both to the individual and the general public. The National Drugs Campaign (NDC, 2009) is an across the nation program with points and targets to cut down the inspiration of youthful Australians for utilization of unlawful medications. The Ministry for Health and Aging of the Australian government has created and supported a lot more methodologies to handle unlawful medication misuse, some of which in the ongoing years are National Amphetamine-Type Stimulant Strategy 2008-2011, The board of Patients with Psychostimulant Use Problems. Rules for General Practitioners refreshed 2007, The Intergovernmental Committee on Drugs National Drug Strategic Framework, Hindrances and Incentives to Treatment for Illicit

A Historical Analysis of MA Waves

A Historical Analysis of MA Waves Business consolidations are now a part of the global business landscape. News about this conglomerate acquiring that company, or that business merging with this business are quite commonplace already. In 2015 alone, consolidations of businesses through mergers and acquisitions have surpassed the $3 trillion mark, and the year is not yet over. © Shutterstock.com | EpicStockMediaThere are three major types of business combinations: consolidation, merger, and acquisition. In a statutory consolidation, two or more companies decide to create a new company, resulting in the dissolution of the previous companies. In this article, we will focus primarily on the other two types, 1) mergers and acquisitions â€" MA, for short, as well as 2) historical MA waves.MERGERS AND ACQUISITIONSMA is the general term that is used to describe that aspect of management that deals with buying, selling and combining companies and business entities. It is mostly involved in business consolidations whereby two forms of business combinations â€" merger (M) and acquisition (A) â€" are applied.There have been many mistakes in the past where the two are used interchangeably, as if they are one and the same. They are both business amalgamation forms, yes, but they are also markedly different, although often used together in one term.MergersA merger is t he type of business combination where two companies join together to form a new company. It takes place when one company (the surviving company) takes over another company (the merged company). The purposes of a merger are any, or all, of the following: increase of overall competitive advantage, revenue growth, business growth, entry into new markets, and cost reduction.In this type of business combination, the two companies may be of differing sizes, although it could also happen that they are around the same size, hence the phrase “merger of equals”. A classic example would be the DaimlerChrysler Company, which was formed when two originally separate companies â€" Daimler-Benz and Chrysler â€" agreed to move forward as single, united company, instead of staying as separate entities both in management and operations. It is often done through purchase and surrender of stocks.AcquisitionIn an acquisition type of business combination, one company is purchased by another company. U nlike in a merger, there is no new company formed, because the purchasing company (the owner) is retained and merely absorbs the other company that it has purchased or acquired. The acquired company also retains its identity as a business entity, but it will now be under the control of the acquiring company.HISTORICAL MA WAVESMA has been around for a very long time; it is no longer a new concept that has just been introduced in the business world. It has started making its presence felt as early as the latter part of the 1800s, and the increasing competitiveness in the global business landscape was largely instrumental in its widespread application.The evolution of MA is broken down in six stages or “waves”, and we will look into those waves in the succeeding discussion.First Wave (1893-1904)The first wave of MA came to be known as the “great merger movement” in the US business scene, particularly the manufacturing sector. This wave was characterized by horizontal mergers, w here firms that operate within the same industry or field â€" often as competitors or rivals â€" combine together. This is often brought about by larger corporations that are aiming for more efficient economies of scale since the companies joining together are providing the same products or services. Thus, forming trusts became the norm. This was particularly attractive to companies that wanted to establish monopolies and market dominance, seeing as the combinations resulted to larger combined market shares.The period between 1893 and 1904, and immediately before the beginning of World War I, saw the rise of manufacturing and transportation giants in the United States, particularly in the industries of steel, oil, mining and railroads. The telephone industry also benefited from horizontal mergers.The prime examples of horizontal integration during the first wave included:Standard Oil Company of New Jersey (1899).  This American oil and gas company was founded in 1870 but officially became a trust as the “New Jersey Holding Company” in 1899.United States Steel Corporation (1901).  This steel company was founded in 1901 by merger/buyout of Carnegie Steel Company, Federal Steel Company, National Steel Company and J.P. Morgan. This made it the largest steel producer, as well as the largest corporation, in the whole world at the time.International Harvester Corporation (1902).  IHC is a prime American manufacturer of machinery and equipment for agricultural and construction purposes, and commercial and household products. It was formed with the merger by J.P. Morgan of five agricultural equipment firms, including the Deering Harvester Company and the McCormick Harvesting Machine Company.Second Wave (1919-1929)The monopolies created through horizontal integration during the First Wave resulted to the government intervening and enacting laws that ban or prohibit what they referred to as “anticompetitive behavior”. Case in point: the Standard Oil Company was r uled as an illegal monopoly by the US Supreme Court in 1911. This led to the company switching over to vertical integration, which was the identifying facet of the Second Wave of the MAVertical mergers are more efficiency-oriented; rather than increasing revenue, the goal is to reduce costs and improve a company’s overall efficiency. This type of merger involves two companies that are not competitors but collaborators, in the sense that they used to purchase from each other in the past. Thus, it is a common sight to see a bidder or buyer expanding the company’s operations towards the resources (upstream) or the end-user (downstream).An example would be a company that sells raw materials used by another company in its manufacturing processes. The cost of finding suppliers and distributors, as well as the costs involved in negotiations with third parties will be eliminated since the companies are already joined. The major benefit in this type of merger can be felt in the supply an d logistics divisions.One effect of this MA wave was oligopolies taking the place of monopolies. The companies that were not able to get a piece of the action during the First Wave were left to merge with other businesses or acquire other companies in order to remain competitive with the bigger players created during the first wave. This wave ended during the Great Depression and the crash in 1929.The major players were automobile manufacturers, with Ford and FIAT leading the pack. The oil and gas industry also adapted during the second wave, as evidenced by the Standard Oil Company moving from horizontal to vertical integration, expanding its operations to oil refining, retailing and marketing.Third Wave (1955-1970)Expansion and diversification became the main drivers of the decisions made by companies when the Third Wave rolled around. When neither horizontal nor vertical integrations provided the solutions that these large companies were looking for, they turned their attention t o conglomerate mergers and acquisitions.Conglomerate mergers and acquisitions involve companies or corporations that belong to various fields of business, often unrelated to each other. They do not have to belong to the same industry or space, and their products or services may be vastly different or have nothing to do with one another.This Wave was spurred by the desire of US corporations to enter new markets and diversify their revenue streams. Therefore, holding companies and conglomerates cropped up left and right.It did not last long, however. The crash in share prices, amplified by the oil crisis in the first part of the 1970s, resulted in the end of the Third Wave.One of the major names that resulted during the Third Wave was the General Electric Company. Originally, it rode the Second Wave when it absorbed the National Electric Lamp Association (NELA) and made it a major component of its lighting division.Fourth Wave (1974-1989)The Fourth Wave saw the arrival of corporate ra iders on the scene, and hostile takeovers and congeneric mergers became commonplace.The moniker “corporate raider” has been granted to any investor or financier who seeks to take control of a business or a company by acquiring large shareholdings or a controlling interest, often in a less than congenial manner. Hence, the term “hostile takeover”, which is a type of acquisition or merger made without the wishes or even the consent of the owners, shareholders, or management of the company being acquired. As the word “hostile” implies, this takeover is on the unfriendly side, and involves a lot of friction for everyone involved.Congeneric mergers, on the other hand, take place between two companies or businesses that belong to the same industry â€" or in different but related industries that allow them to have synergyâ€" but are not involved in making the same products or providing the same services.In both cases, the companies merged or combined are involved in business in similar or related fields but do not have the same offerings to the market.During this wave, investment banks played a more active role, willing to dole out large sums of cash in order to aid their clients â€" the corporate raiders â€" in their hostile takeover bids. It also saw the development of new markets, with the “junk” bond market being one of them. This is where bonds of companies with poor or low credit quality are being sold.The inevitable end of the fourth wave came in 1989, when the banks ended up lending too much, too often (and it did not help that the high rates of inflation also meant the borrowing costs were too high), that they were unable to sustain their capital structures. This was aggravated even more by the crash of the stock market in 1987, where many companies were forced to close their doors.Fifth Wave (1993-2000)The ‘90s welcomed the entry of the “mega deals”, where businesses had displayed greater greed for bigger economies of scale. The result was the creation of multinational companies and conglomerates which have become massive. After all, they were of the belief that the bigger they are, the more dominant they will be in the market.As such, foreign investors began entering the US market (and vice versa). The type of acquisition or merger that involves foreign investors obtaining controlling interest in the acquired or merged company became known as “cross-border mergers”. They involve two countries with the rules or laws of the Home Country (where the acquiring company is) prevailing over the acquisition and control of the acquired or merged company in the Host Country. This was seen by many businesses as the perfect opportunity to enter markets in other countries and establish dominance on an international and even global scale.If you look at the biggest MA deals in history, many of them took place during the Fifth Wave. One example of a cross-border merger is UK’s Vodafone AirTouch purchase of Germany’s tele phone and internet giant Mannesman in 1999.The gas and oil industry were also the ones that were active during this period, as seen in the merger of Exxon and Mobil, resulting in ExxonMobil, which is currently the largest oil refining company in the world. GlaxoSmithKline, on the other hand, was the result of the merger of Glaxo Wellcome and SmithKline Beecham, two of the top pharmaceutical companies in Europe at the time. Their merger easily made it one of the top pharmaceutical companies in the world.But it’s not just the gas and oil industry that made a killing when the Fifth Wave rolled around. This was also when the historic merger of Daimler and Chrysler took place, as well as Ford’s acquisition of Volvo.This wave didn’t last very long, either. It came in with a huge bang, but also went out fettered with scandals that involved the filing of bankruptcy of huge names such as Worldcom and Enron. The bursting of the dot-com bubble also sealed the deal.Sixth Wave (2003-2008)G lobalization, private equity, and shareholder activism were the key features that characterize what took place during the Sixth Wave, which took place on the heels of the recovery period of the dotcom bubble.Shareholders became more involved, leading to shareholder activism, where they displayed more influence and power over the actions and behavior of a corporation by the simple exercise of their ownership rights over the management. They do not directly run the company, but they do get to have a say on how the board of directors or the management run it.Of course, this proactive stance taken by shareholders led them to take action in spreading ownership with the management and the investors of the company. This resulted to the influx of private equity.Leveraged Buy-outs (LBOs) also became prevalent. These are mergers or acquisitions where the acquiring company borrows money in order to meet the cost of acquiring its target company, allowing them to make acquisitions or mergers wit hout the need to commit a large amount of capital. This act of borrowing or obtaining loans to meet acquisition costs can be said as something that was left off from the Fourth Wave. This time around, though, interest rates are kept low, and private equity firms were more active in lightening the load.Globalization became a key point in acquisitions and mergers, and more and more companies â€" even the larger and already established corporations â€" are more intent on expanding their reach to multinational and global markets. Vestiges of the cross-border mergers trend during the Fifth Wave are still strong and visible during the Sixth Wave, but with decidedly greater benefits. Government support is more readily available, and the growth of private equity funds also helped greatly.However, in December 2007, the subprime mortgage crisis in the US, which coincided with the recession of the US economy, marked the end of the Sixth Wave.The most popular example of a merger taking place du ring the Sixth Wave was that of American Online (AOL) purchasing Time Warner for US$164 billion.Seventh Wave (2011-onwards)Things didn’t look too good for MA during the next few years immediately following the end of the Sixth Wave. It did not help any when AOL Time Warner reported an almost US$100 billion loss after just one year from the historic merger. The merger went on to become known as the “biggest mistake in corporate merger history”.The year 2004 was a particularly harsh time for MA, no thanks to the downturn that the economy took.Still, all hope is not lost, as MA activity seemed to start stirring in 2011, fanning flames of hope that the Seventh Wave is about to start. In this Wave, the BRICS are taking to the forefront of MA activity. BRICS stands for Brazil, Russia, India, China, and South Africa, five of the emerging national economies of the world. They are either developing countries or have just become newly industrialized, and they also happen to be five of t he most populous countries. In fact, all five countries account for more than 40% if the global population as of 2015. This cooperation among these countries are putting a lot of focus on commercial and corporate activities, and it would definitely come as no surprise when MA activities in the coming years will be heavily concentrated in these countries or the continents they belong in.One thing is for sure, however: we will still see trends and patterns that originally arose during the earlier Waves. Cross-border mergers and industrial consolidations will still flourish. Hostile takeovers, leveraged buy-outs, and concentric mergers will also remain to be prevalent.

Mozart K331 Analysis Essay example - 1232 Words

Analysis of W. A. Mozart’s Piano Sonata in A Major, K. 331: First Movement Classical composer Wolfgang Amadeus Mozart was born to Leopold and Anna Maria Mozart in 1756 in Salzburg, Austria (then the Holy Roman Empire of the German Nation). Mozart showed promise in music from an early age, prompting his father to assume the role as his instructor. His father described his son as a gift from God, and Leopold nurtured Wolfgang’s talents as such. Mozart would eventually travel throughout Europe with his musical family; however, it was in Salzburg that he would compose three piano sonatas in 1783. These pieces were most likely composed for Mozart’s pupils in Vienna, who were a significant source of income for him at the time. This paper†¦show more content†¦Fig. 1: First Movement, mm. 1-18. The tender melody Mozart presents in these first 18 bars is simple, with a lot of stepwise motion and small leaps. Adhering to classical style, he uses chords built on diatonic pitches and resolves dissonances quickly. Pairing a simple homophonic melody with simple accompaniment makes it easier to manipulate the theme in the coming variations. In Fig. 1, you’ll notice that the middle voice barely moves at all. In fact, it isn’t until measure 9 that we start seeing strong beats without an E in them. Also, the long-short (quarter-eighth/dotted eighth-sixteenth) motive remains constant until it too develops at measure 9. All of these techniques for a simple theme help Mozart develop his idea later. In the first variation, Mozart agitates the theme with the use of chromatic approaches and chromatic passing tones. Between the left and right hands, we hear an unrelenting series of sixteenth notes. Mozart also incorporates more use of dynamics than he did in the theme, by composing contrasting piano and forte sections. This drastic dynamic change happens in the A section of the variation. In variation II, another insistent figure is introduced: this time, triplet sixteenth notes. The melody in the right hand starts out very ornamented. Mozart then puts each melody note at the start of a flowing downward triplet arpeggio. The left hand emphasizes the strong beat throughout these triplets, and then the melody returns in the original

A comparison of the pros and cons of Hybrid cars to those of fuel-cells Free Essays

A hybrid car is a fuel efficient car which has 2 motors. One is electric motor while the other one is a gasoline powered motor. It has in addition to these a special system to capture braking energy store in an on board battery. We will write a custom essay sample on A comparison of the pros and cons of Hybrid cars to those of fuel-cells or any similar topic only for you Order Now A fuel-cell car produces electricity directly, the reaction of hydrogen and oxygen; the byproduct being water. A fuel –cell vehicle utilizes the electricity produced by the fuel cell to power motors at the vehicle’s wheel. A hybrid car has many advantages; they don’t use energy while idle, they also use less than gas motors at low speeds. With gas motors doing better at high speeds, it can deliver more power for a given motor weight. The electric motor works great at a time like rush hour and this way it doesn’t produce any exhaust therefore reducing smog levels. When a hybrid reaches a speed of 40 mph, the gas motor kicks in and gives a good feeling to the driver something most car owners are looking foe when on the highways. Hybrid cars also change the battery while running. Its disadvantages will include cost and complexity. It is a new technology and the cost is high. It also has its complications since the systems have to work together. If one system breaks then it might affect the others thereby making it really expensive to fix. Advantages of a fuel-cell car include:- low cost both in maintenance and purchase, its performance and rangeas read on ‘http://www.ucsusa.org/clean_vehicles/cars_pickups_suvs/fuelcell-vehicles.html’, it is known to be a smooth, quiet and fun to drive. They are also widely available in most parts of the world. They have disadvantages as; they contribute to global warming, they pollute air since they ran on pure hydrogen.   Ã‚   My opinion is that let there be wide variety since we are all different and have different tastes so let the variety to chose from be available. How to cite A comparison of the pros and cons of Hybrid cars to those of fuel-cells, Papers

Texting free essay sample

Texting trading written messages over cellphones and other devices is changing the way people communicate, (Janet). Editor Debra Nussbaum writes in an article from the Philadelphia Inquirer that by the early 2000’s Americans sent more than two trillion texts a year, by 2007, texting had exceeded phone calls by a long shot. This has definitely made a huge difference in the way people communicate with each other. To get a letter in the mail is pretty rare today especially knowing that a text will reach a loved one tout de suite. This is most definitely the generation of instant gratification and having no patience, however, that can be a good thing in certain situations. Emergencies are also being relayed instantaneously as well along with important notifications from cell phone companies and colleges. Adults are jumping on the band wagon to stay in contact with their kids, who are most likely only going to communicate in a timely manner via text. We will write a custom essay sample on Texting or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are many good things that have come out of texting, but as usual with all good things there can be downsides. Last year, David Miller, administrator of Iowa Homeland Security and Emergency Management, said 911 text messaging will spread around the state and that texting is one fundamental tool in the next generation of communication with 911. In today’s society, texting is a part of our culture, and even though there are many situations where texting has proven fatal, in a situation like this one, texting has proven to be a more effective and safe way to communicate. Originally 911 texting was promoted for the hearing impaired and people with speech impairments but has recently come in handy in situations where communication with 911 needs to be quiet. If a homeowner’s house was being broken into they could text 911 instead of calling and avoid putting them in a more dangerous situation, like being heard by the intruder. Along with emergencies becoming text savvy, texting has also proven very helpful for parents trying to stay in touch with their college bound children. Many college students are busy studying or hanging out with their friends and don’t have time to pick up the phone and call home. Kim Leonard writes in an article form the Pittsburg Tribune explaining that major cell phone companies reported more people in the 40’s and 50’s are using texting to communicate with their â€Å"sons and daughters on the go†. Texting is second nature for teens and young adults these days but more times than not it isn’t for adults. To help the not so text savvy adults many cell phone companies are making dictionaries with â€Å"text-ese abreviations†. These features are making it easier for parents to be able to communicate and stay in contact with their children as well as stay cool with the new lingo and keep up with their kid’s text language. Texting has grown dramatically beyond the teenage and 20-something thumb generation over the past year, in part because parents are beginning to use the cellphone screen as another channel to communicate with children who otherwise might not have much to say, (Johnson). However, parents aren’t the only ones trying to communicate with their children using texting, colleges are catching on as well. A newspaper source said one college chose to use what’s called â€Å"JANET txt† to stay closer and keep in touch with the students in â€Å"their own language†. By doing this the college has made it easier to get ahold of students to inform them about papers due or class schedule changes or emergencies on campus. Paul Taylor, Network and Corporate Data Manager at Gateway Sixth Form College explains, On one occasion, the college had to close when our water supply was cut off, and we sent texts early the next morning when the supply was restored to tell students that the college was re-opening†¦, (Gateway Sixth Form College). These notifications are a lot easier way to communicate with busy college students and are being used by more than just colleges, today many cell phone companies will text you a notification letting you know your cell phone bill is due or if you’ve gone over your minutes. Theyre promoting phone text messaging plans that allow families hundreds of messages, or unlimited use each month, (Leonard). These unlimited usage of minutes gives teens and adults as much text time as they could want causing people to become more dependent on their phones. Unlimited usage might not be such a bad thing when it comes to parents knowing where their children are when they are with their friends or have an important message to relay to them while they are at school. While their faces may be glued to their phones at least parents know kids will see the message. Because young adults rely on texting most would actually prefer to text then call thus altering the way teens communicate with each other as well. Texting is also cheaper because most of the time its free making communicating between teens much more convenient. There was a point in the not-too distant past when students who wanted to communicate with each other at school passed notes,(Prater). Today teens aren’t passing notes in class, they are texting. Christina Porter, a senior at OHS, explains that she prefers to communicate with her friends by texting rather than calling. Teens are relying on texting so much it can also be a bad thing as well. Instead of paying attention in class they are looking at their phones and waiting for their friend to reply to their text. Walking and texting has become a trend as well. People aren’t paying attention to what’s going on around them anymore because their noses are stuck looking down at their phones. Some people may say that texting has ruined this generation’s ability to have a normal face to face conversation, that they are more antisocial or lack proper communication skills. That may or may not be true but one thing that is proving to be true is that people aren’t just paying more attention to their phones while walking but driving as well. Texting while driving has proven to be fatal which has forced many states to ban the use of any cell phone usage while driving. This is one of the huge downfalls of using texting as a form to communicate. Data from the National Highway Traffic Safety Administration reveals that nearly 6,000 people were killed last year in accidents caused by distracted drivers, and 515,000 people were injured. People feel like they are getting away with using their cell phones while driving because the police can’t see the phone in the driver’s hands if they are texting. â€Å"Talking or eating doesnt require that you look away from the road, but texting does. That quick glance can make a huge difference: Texting truck drivers are 23 times more likely to crash, according to a Virginia Tech Transportation Institute study†, (Its dum). Talk or text is the question people should ask themselves if they just can’t detach themselves from their phones long enough to drive to the local market for more milk. Unfortunately teens, because they tend to be more attached to their phones, are the number one offenders of this crime. 46% of teenagers say they text while driving, according to a 2007 AAA study. A new video, made by a British police department, graphically depicts a texting teen crashing her vehicle and has no doubt made an impression on its 1. 8 million YouTube viewers, (Its dum). Hopefully it won’t take a million teens experiencing their friends dying in car wrecks caused by texting to quite the bad habit. While texting and driving have been the cause of numerous deaths on the road, some would argue texting has been the killer of romance as well. Regardless if people want it or not, â€Å"the digital age† has generated a new expectation for modern romance. â€Å"Natural selection may be favoring† the text savvy, jokester rather than the self-assured â€Å"alpha male†, (Has Texting Killed Romance? ). People don’t risk walking up to someone they find attractive any more when it’s much easier to find out what their number is from an outside source and text them. Texting has changed the smooth talker to the smooth texter. â€Å"We havent lost romance in the digital age, but we may be neglecting it†, (Has Texting Killed Romance? ). Some would argue that yes, texting has taken the art of formal, face to face communication out of society but we are a constantly evolving world. Now we can send a text with a picture or talk via video massage. Writing is definitely not going away either it’s just developed into a new form, instantaneous digital delivery. Hopefully we can learn to appreciate the good things that have come from texting and all the other forms of communication. Soon we will be sending 3D images of ourselves on some kind of projector and maybe even talking into our hands. All in all texting is not going away and so we must learn to make it work for the better and not the worst.

IMC Plan.List of assumptions and Potential competitors Essay Essays

IMC Plan.List of assumptions and Potential competitors Essay Essays IMC Plan.List of assumptions and Potential competitors Essay Paper IMC Plan.List of assumptions and Potential competitors Essay Paper Ranbuild is a company in Newcastle. Australia that is in the concern of providing steel edifices. The company was formed in 1949 by Neil Statham. Ranbuild has been in this concern for about 65 old ages functioning Australian and the universe market. Initially. Ranbuild started by bring forthing managing equipment and horizontal grain sheds that were specialized ( Ranbuild. 2014 ) . Neil Statham the laminitis of Ranbuild went to Middle East in 1971 and managed to secure gross revenues of over one hundred 1000 sheds. When he returned to Australia. Neil Statham developed back to endorse C subdivision together with applied scientist Charles Resersky that would cut down three-dimensional weight for transporting. In the early70s. Ranbuidld became a public company. Subsequently on it was purchased by Acquila Group. Acquila Group subsequently on sold it to Kerry Parker. Ranbuild bought a axial rotation forming machine that would bring forth stone bolts and guard tracks. It besides gave Neil Statham back a subdivision of edifice in the concern. It was that edifice subdivision that subsequently on became R A ; N Steel Building. R A ; N Steel Buildings became what is today called Ranbuild. Ranbuild is presently bring forthing assorted merchandises and selling them to equine. domestic. rural and commercial markets. It regards itself as the ultimate leader in fancied edifice industry. Authorized traders of Ranbuild continue sharing the success and the growing of the company. In 2004. Ranbuild was purchased by Lysaght Solutions Pty Ltd. Lysaght Solutions Pty Ltd is a subordinate to the full owned by BlueScope Steel. BlueScope Steel is a edifice company that is one of the largest edifice company in Australia and bids respect because of it outstanding record or dependability. service and high quality merchandises ( Ranbuild2014 ) . Ranbuild continues to place themselves as the leaders in the market by constructing a professional image and offering quality trade name to their clients. Ranbuild has partnership with a web of traders that server their client with satisfaction. This leads to increase in profitableness every bit good as market portion to Ranbuild and other traders ( Ranbuild2014 ) . Target market Ranbuild Company targets B2B markets. This makes it necessary for Ranbuild to understand assorted features of concern industries in Singapore. For them to recognize their end they should recognize that their mark market in Singapore have different features compared to constructing industries in Australia. It is advisable for the company to analyse carefully the features of their clients in Singapore. After the analysis. Ranbuild cam mark building. existent estate development company. contractor and hardware resellers. List of premises In order to make an incorporate selling program. several premises are formed. An premise is information that is required but can non be accessed or given out easy. This means that premises may be different from the world of the state of affairs. In some instances it may reflect the state of affairs of twelvemonth 2014. It is assumed that in 2014. the demand for building and other merchandises related to building will be stable and strong in Singapore market. Ranbuild bases to profit from companies that will be seeking for building merchandises to spread out and upgrade their concern. It is assumed that over one twelvemonth. the economic system of Australia and Singapore will be stable. The stableness of an economic system has a important impact on enlargement of ( Mole. 2012 ) . The monetary values that Ranbuild charges for their merchandise are taken to be the same or at the same degree with that of Singapore market. This makes Ranbuild’s merchandise to be competitory. Due to sensitiveness of monetary values concerns are advised non to increase their monetary value above other concerns in the same market. Ranbuild’s merchandises are said to follow with safety demand in Singapore and other Torahs and ordinances. It is assumed that B2B customer’s penchant is receptive ; hence clients in Singapore will work or utilize Ranbuild merchandises. Throughout twelvemonth 2014. the fiscal position of Ranbuild. its clients in Singapore and Suppliers is said to stay stable. Monetary values charged by Ranbuild are expected to stay stable throughout the twelvemonth 2014. In Singapore. market growing and chance is said to be stable or travel to a greater degree. It is assumed that production cost is non included. Potential rivals Primary rivals Primary rivals refer to companies that have the ability of supplying about indistinguishable merchandises or services. A good illustration in building market is Ranbuild. Some of Ranbuild rivals include ; 3D Shed-n-patios 3D Shed-n-patios has been in operation for more than 23 old ages. It is a good recognized shed edifice trade name. Their quoting system gives them a batch of strength since they are able to place different tendencies and at the same clip fulfill their clients. They are able to fulfill their clients by usage of high engineering characteristics in their merchandises. 3D Shed-n-patios stuffs are backed by BlueScope Steel which at the same clip is a keeping company of Ranbuild ( 3D Sheds-n-Patios. 2014 ) . This is seen as a defect in the operations of Ranbuild. This company has been able to diversify their sheds and continues to diversify in a better manner than Ranbuild which produces fewer types of sheds. Another failing of Ranbuild is the fact that they have hapless selling scheme which can be seen from the few communications and societal networking solutions ( Clow. 2013 ) . The Shed Company It is one of the taking sheds in edifice concern. It derives its strength from its design. installations and supply. They besides have many designs that include forms and colour. However. the caducous company is presently seeking and working hard to understand and speak to their clients Queens Shed Market Queens Shed Market has over 11 old ages of experience in the edifice industry. The company has accomplished assorted diversified operations every bit good as undertakings. It gives full guarantee for all their merchandises to clients. It besides has a steadfast entree to build- in doors and other types of merchandises ( Francia. 2014 ) . Secondary rivals refer to houses that deal with merchandises or services that may be used as replacement to what Ranbuild produces. Some of the companies that may impact Ranbuild include ; 1. Parasol Steel pte ltd 2. Professional plastic Inc. Overview of selling mix Merchandise Ranbuild sell merchandises of high quality. This is because their providers. BlueScope Lysaght is known globally for covering with premium steel and merchandise ( Lysaght. 2014 ) . Quality of Ranbuild’s merchandises is widely known and it is an recognized fact that they are long lasting. Monetary value Ranbuild web site does non incorporate monetary values for their merchandises. However. their clients can inquire from their advisers in their web site the monetary value scope. Ranbuild gives a service called â€Å"Ranbuild better wage. † This option is applicable merely when one purchases merchandises that are above AU $ 500. This service enables clients to see improved convenience and besides enable them to fit it with their hard currency flows. Ranbuild better wage gives up to one twelvemonth involvement free refund period ( Ranbuild2014 ) . Topographic point Ranbuild has dealership in Singapore. This means that their merchandises are sold through authorized traders and non straight to clients. This is done throughout Australia ( Kelley. 2012 ) . Promotion Ranbuild frequently introduces new offers and new publicities that enhance client satisfaction. It besides increases trade name individuality by usage of selling tools like web site. societal media account. booklets. web logs and e-newsletter ( Ranbuild2014 ) . Ranbuild presently launched a Weaco Ice Box 2013 publicity. This is a premium ice box for orders placed between December up to February 2014 ( Ranbuild2014 ) ( Refer to Appendix1 ) Promotion mix Tradeshows Ranbuild holds tradeshows in exhibition yearly in Singapore. The intent of tradeshows is to link with their clients. stakeholders and providers that may necessitate airdock. industrial edifices. shelters and gallery. These tradeshows give their client a opportunity to measure the merchandise and its quality. They besides get a opportunity to inquire inquiries and give feedback to the company ( Chandra. 2000 ) . Newspaper Ranbuild should utilize newspapers that have a batch of adverts in building. This is a good advertisement media to make local market. It provides a good gross revenues lead since clients can read catalogs. They can bespeak gross revenues individuals to name them back and besides do purchase on web sites. Personal merchandising Personal merchandising is a good manner of making consciousness about the trade name and besides draws attending of clients to the company’s merchandise. It will besides enable Ranbuild acquire information from their clients straight. Personalized merchandising will enable Ranbuild make a specialised selling scheme in future in Singapore. Booklet This enables a company to increase the attending of their clients towards their merchandises. They besides inform clients about the merchandise inside informations. merchandise scopes and other particular offers ( Chandra. 2000 ) . Appendix 1 Mentions Brown. M. ( n. d. ) . Products. Stainless Steel Plate Supplier. Distributor A ; Stockholder. Retrieved March 1. 2014. from hypertext transfer protocol: //www. brownmac. com/singapore/products/ Chandra. A. . A ; Thompson. E. ( 2000 ) . Does public substructure affect economic activity? : Evidence from the rural interstate main road system. Regional Science and Urban Economics. 30 ( 3 ) . 457-490. Clow. K. E. . A ; Baack. D. ( 2013 ) . Integrated advertisement. publicity A ; selling communications ( 6th ed. ) . Upper Saddle River. N. J. : Pearson Prentice Hall. Francia. A. ( n. d. ) . Francia Virtual Home. Sun sunglassess. Retrieved January 19. 2014. from hypertext transfer protocol: //www. mnjss. com/index. php Kelley. L. D. . A ; Jugenheimer. D. W. ( 2012 ) . Advertising media planning: a trade name direction attack ( 3rd ed. ) . Armonk. N. Y. : M. E. Sharpe. Lee. M. . A ; Johnson. C. ( 2012 ) . Principles of publicizing a planetary position ( 2nd ed. ) . New York: Haworth Press. Ministry of Trade and Industry. Singapore. ( 2013. February 19 ) . Economic study of Singapore 2012. Ministry of Trade and Industry. Singapore. Retrieved January 19. 2014. from hypertext transfer protocol: //www. mti. gov. sg/ResearchRoom/SiteAssets/Pages/Economic-Survey-of-Singapore-2012/FullReport_AES2012. pdf Beginning papers