Tuesday, December 31, 2019

The Distance that Separates us from Shakespeares...

The Distance that Separates us from Shakespeares Merchant of Venice Without a doubt, Shylock of Shakespeares The Merchant of Venice has been a subject of much controversy and debate for scholars and critics worldwide. Specifically, an element of his character that has been thoroughly reviewed is the harshness with which he proposes his bond with Antonio. As contemporary readers of the pound of flesh story we are naturally mortified by the fact that Shylock would call for such barbarous terms. What many of us do not realize is that while we might feel horror about the idea of the bond, the same is not necessarily true for an Elizabethan audience. This story has been a major source of misunderstanding for many of its readers, as†¦show more content†¦The dialogue between Shylock and Antonio occurs as follows: Shylock. This kindness I will show. Go with me to a notary, seal me there Your single bond, and, in a merry sport, If you repay me not on such a day, In such a place, such sum or sums as are Expressed in the condition, let the forfeit Be nominated for an equal pound Of your fair flesh to be cut off and taken In what part of your body pleaseth me. Antonio. Content, in faith. I’ll seal to such a bond, And say there is much kindness in the Jew. (2.1.139-149) It is clear in Antonio’s response that he finds nothing extraordinary about these terms at all. Without hesitation he accepts the conditions of the contract and even goes on to deem Shylock’s proposal as ‘kind.’ In the Shakespearian sense of the word, â€Å"kindness† even means tenderness, affection, love, or humaneness (Grebanier, 98). This should suggest to us that the idea to stake a pound of Antonio’s flesh is by no means a representation of Shylock’s devilishness or cruelty. After all, according to Shylock himself, it is only â€Å"in a merry sport† that they shall enter such an agreement. In light of textual scrutiny, it is also worthwhile to re-examine the court scene in which Shylock is now demanding the fulfillment of the bond. Shylock’s relentless pursuit of ‘his’ pound of flesh again serves to discredit his character in

Monday, December 23, 2019

Descriptive Essay About Friendship - 1528 Words

The pain of realizing that someone who you care for is bad for you hurts. Like a knife in the back, I wasn’t expecting to find out that the person who I thought could help me ford the river of my woes was the same person who destroyed the bridge to cross it. But then I realize, they came just as they left. I remember the first time I met them, I locked eyes with them and then had a battle of the wits, the winner to be crowned the bigger fan of Harry Potter. Much to my dismay, I lost. By a landslide. My defeat set aside, I realized that I enjoyed the ticks and tocks of this person’s inner workings. I realized that the hum of their gears sliding together matched with that of mine, and that maybe together we could make a symphony of hums,†¦show more content†¦To me it was the sudden darkness of a child turning off the basement lights, then running up the stairs to avoid the monsters that lurked within. I had been scared by the new person in front of me. Gone was t he person who I had arguments with over who knew more about a certain book, replaced by someone who while at their worst I couldn’t recognize. Instead of trying to fix the problem and help them like I would now, I lashed out at them for not being who I thought I was. How dare this person who I had memories of only good times with not be the happy person I knew? My fear of not recognizing the person in front of me lead to anger, and eventually my anger to hate. I hated this person for something that they couldn’t have hoped to have control over at their age, but the mind of the young and naive boy that I was didn’t know or care to know that. And to finish the cycle that started with my fear, eventually ended in suffering. I felt betrayed by one who I held dear, and I didn’t want to feel like that ever again. I decided that I wouldn’t let anyone get close to me because I couldn’t get hurt if there was never the possibility of danger. I decided that I wouldn’t care what people had to say about me or who I hurt in protecting myself, but this lead me to be emotionally closed off to others. I gave up the opportunity to connect with others and truly enjoy life just so I couldn’t be hurt again. I thought that this was the onlyShow MoreRelatedDescriptive Essay About Friendship729 Words   |  3 Pages I once believed that a strong friendship could withstand anything, but all it takes is a minor disagreement or sarcastic comment to ruin one. My best friend Michaela and I could hardly contain our excitement as we stepped out of my dad s white convertible in front of the community building. We were wearing matching burgundy dresses for our friend Nancy s  quinceanera and the night had finally arrived.   Nancy greeted us at the door where we marveled over her sparkly teal dress. We couldn t waitRead MoreDescriptive Essay About Friendship921 Words   |  4 PagesFriendship is a bond between two or more people. 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I found that as a writer, I write the best about topics relating to me personally. However, in Rhetoric and Composition, I was able to learn new skills that allowed me to improve as a writer.   In Rhetoric and Composition, I composed essays about my own subculture, a unique place of im portance, and a subcultureRead MoreThe Boy in Striped Pyjamas1080 Words   |  5 Pagesfor power. Essentially when we closely examine the idea of power in literature, we see that much of the conflict in novels is about power; the struggle to gain, maintain or redress the balance of power. The need for power is a reality of life; to use or abuse, to claim or deny, own or disown, to marginalize or empower. This theme is omnipresent throughout literature about the Holocaust. Hitler and his struggle for power and dominance are infamous. Novels and films set in World War II often examineRead MoreFinding Clarity In The Obscurity Of â€Å"Why Privacy Matters†.1283 Words   |  6 PagesFinding clarity in the obscurity of â€Å"Why Privacy Matters† In his essay â€Å"Why Privacy Matters† from The Wilson Quarterly, Jeffrey Rosen offers a compelling account of the harmful effects of eradicating our privacy. Rosen ventures into several different fields affected by the ever-growing intrusion of our privacy, offering a rich compendium of illustrations from the real world. From Monica Lewinsky’s fate under her investigation, to a Charles Schwab employee, Rosen offers a prolific arsenal of incidentsRead MoreDifference between an Interview and Group Discussion1484 Words   |  6 PagesThis essay will show the use of friendship pairs in interviews for marketing research. In the beginning of each research it has to be clarified what kind of research ahs to be done. So first it has to be analized what kind of data would be of interest. 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Sunday, December 15, 2019

Best Snacks Problem Solution Free Essays

string(168) " once again by promoting creative and innovative learning within the organization that will inspire a new product lines and allow them to compete with the competition\." Running head: PROBLEM SOLUTION: BEST SNACKS INC. Problem Solution: Best Snacks Inc. Taleish M. We will write a custom essay sample on Best Snacks Problem Solution or any similar topic only for you Order Now Daniels University of Phoenix Problem Solution: Best Snacks Inc. â€Å"Best Snacks, Inc. , a 150-year-old company which has been held publicly for more than 100 years, has traditionally held the number one or two positions in the snack market, providing an excellent and stable investment for stockholders. But in the past several years, Best Snacks sales have been slipping, market share has decreased and, particularly in the past two years, stock prices have taken a dive. This year, the company will finish a very weak second, and with several smaller competitors emerging as major players in the snack industry, Best Snacks is in danger of losing its long-held premier standing in the snack market,† (University of Phoenix, 2010,  ¶ 2). In addition to these issues, the employees at Best Snacks are unsettled and feeling as if management does not value their opinions and has not done a good job of promoting innovation. In order to succeed, Best Snacks must tackle the challenges of its failing product line as well as find a way to bring the internal climate with employees back to a state of resolution. Describe the Situation Issue and Opportunity Identification Best Snacks is facing a number of issues. Declining sales, complacency, and a lack of motivation within the employees due to the absence of manager support have all contributed to the current state. By taking a close look at its competitors and studying other successful organizations the leadership at Best Snacks can retain some of its previous success. Capitalizing on the new changes in leadership, Best Snacks has the opportunity to restructure their organization in a way that will foster an environment of creativity and innovation. As stated, both sales and market share at Best Snacks has seen a decline. The opportunity presented is for the leadership at Best Snacks to evaluate the organization’s current process to determine how they can keep up with the competition. A radical innovation is a significant change that simultaneously affects both the business model and the technology of a company. Radical innovations usually bring fundamental changes to the competitive environment in an industry, (Davila, Epstien, Shelton, 2006, p. 51). Contributing to the declining sales is the fact that there have been no product or service innovations in the past five years; instead, previously successful marketing methods have been improved or extended. Successful organizations tend to become complacent and conservative in order to preserve their core competencies—those things that lead to their success. This is logical and largely advantageous in the short-term. Paradoxically, the things that led to their success could be the very things in the long-term that pull them into failure, (Davila, Epstien, Shelton, 2006, p. 239). By designing new marketing methods that are completely different from anything that has been done before, Best snacks can return to their customer base with a fresh approach that will draw people to their products. A learning organization is an organization that purposefully designs and constructs its structure, culture, and strategy so as to enhance and maximize the potential for organizational learning (explorative and exploitative) to take place, (Jones, 2004, p. 377). Currently many employees at Best Snacks do not understand the importance of innovation and have forgotten how to develop and implement creative ideas. Most of this stems from the fact that managers do not support creativity and innovation, another issues facing Best Snacks. Employees believe that they are not supported in their ideas and independent thinking. One of the key roles of the CEO is to make innovation part of the culture of the company. The CEO needs to make certain that collaboration occurs and becomes part of the culture. Steve Jobs works this critical cultural angle at Apple by being the clear leader of innovation and pushing hard to ensure that there is effective collaboration between the technology and business folks, (Davila, Epstien, Shelton, 2006, p. 58 259). The leadership at Best Snacks should use this opportunity to support and encourage organization learning, developing culture that is ripe for innovation through leading by example and pushing for employees to come up with new ideas. Stakeholder Perspectives/Ethical Dilemmas Though Best Snacks is facing a number of issues, three main stakeholder perspective s and ethical dilemmas have been identified. The first is between Best Snacks and the competition. Both Best Snacks and its competing businesses have a vested interest in their individual corporations. Each would like to be the number one holder of sales and market share in their industry. In their quest to be number one, it is the responsibility of each organization to utilize fair business practices, and conduct themselves with honesty and integrity. Another stakeholder perspective is the leadership of Best Snacks versus their employees. The employees at Best Snacks feel that leadership does not value their opinions and has not created an environment open for innovation and creativity. Though management sees the need for employees to develop a creative mindset, they are unsure about the best ways to utilize those skills. Both management and the employees need to be honest about what they’re needs and expectations are. Opening the door to communication will allow them to work together as a unit. Management has the responsibility to treat employees with fairness and respect, understanding that although their titles may be lower in rank, their opinions and desire to grow the organization is what will ultimately lead Best Snacks into their next phase of success. The last ethical dilemma that was identified is Best Snacks versus itself. As a corporation, Best Snacks is rightfully concerned that they are seeing a significant decrease in sales. In their quest to retain success, Best Snacks must be careful to not violate any copyright infringement laws while studying their competition and creating their own new products. Frame the â€Å"Right† Problem Best Snacks will become a leader in the snack industry once again by promoting creative and innovative learning within the organization that will inspire a new product lines and allow them to compete with the competition. You read "Best Snacks Problem Solution" in category "Papers" Describe the â€Å"End-State† Vision Best Snacks held on to its top position in the snack industry by promoting innovation within their organization. Though the industries may vary, the characteristics of innovative organizations are often similar. Studies have shown that innovative workplaces share six cultural characteristics: context rich, customer close, confidence building, curious, challenging, and collaborative, (Daniels, 2010). Innovative organizations have leaders that cultivate creativity by allowing employees to be themselves and encouraging the development of new ideas. Brainstorming and team building activities play a large part in how these companies create, (Daniels, Watts-Holley, Mobley, Rauschenbach, 2010). Capitalizing on these traits, Best Snacks was able to energize their employees and push for organizational learning, and team building that enabled them to create new product lines, modernize the previous products therefore maintaining their previous customer bases as well as capturing a new audience. Identify the Alternatives and Benchmarking Validatio Based on the opportunities given, three main alternatives have been identified. First, instead of promoting organizational learning, management can select a few employees for individual learning. Managers would select employees to serve on special teams. There’s team members would then go through a series of individual and group learning to implement programs within the organization. Another alternative is for previous marketing methods to be revisited in an effort to appeal to the standard customer base. Leadership at Best Snacks can attempt to capture their previous success by reconnecting with their audience through an analysis of what has worked in the past. The third alternative identified is to make no radical changes, choosing to stick with incremental or semi-radical innovation. By utilizing incremental innovation, Best Snacks can wring out as much value as possible from existing products or services without making significant changes or major investments. Semi-Radical Innovation on the other hand involves substantial change to either the business model or technology of an organization—but not to both, (Davila, Epstien, Shelton, 2006). Evaluate the Alternatives In Table three there were two goals that were ranked at a number five. The first goal, design new marketing methods that are completely different from those of the past was chosen to stimulate creativity within the organization. Best Snacks has already spent and ample amount of time redeveloping ideas of the past and needs a fresh approach to capturing their audience. The second goal that was ranked at a number five is for the management to promote organizational wide learning. One of the reasons Best Snacks is in the position they’re in is because at some point the organization stopped learning. Management began to discourage the innovation and creativity that once the key to the company’s success. As a result, the entire team at Best Snacks; employees as well as management need to go back to square one in learning the organization, its customers and products. Narrowed List of Alternatives The best alternative chosen are to revisit the previous marketing methods to capture some of the past product success, and to implement semi-radical change. Although it is clear based on the goals that it would be best for Best Snacks to make a complete 360 degree turn around with their business structure and approach to marketing, the cost of doing so could defeat take a toll on the company’s finances due to its declining sales. As a result, it may be better for the organization to take things slow implementing only a semi-radical change program and revamping some of the previous marketing methods. Due to the fact that the organization was highly successful not too long ago, it may be worth taking a look at some of the processes that were in place during that time, examining whether or not success can be generated by reinventing the wheel as opposed to starting over completely. Identify and Assess Risks The remaining alternatives; select a few employees for individual learning and implement incremental change have been identified as having too many risks to utilize in the future plans of Best Snacks. In selecting just a few employees, the leadership does not tackle the real issue of ensuring that innovation is stimulated on an organizational wide scale. It seems that an incremental change approach is what put Best Snacks in the position that they are in now. In only considering the bottom line while ignoring the significant changes that needed to be made in the product lines and processes has cost the organization in sales. With both alternative, Best Snacks runs the likely chance that no changes will be made, leaving the organization to continue its decline. Make the Decision Best Snacks will utilize radical innovation to develop customized, strategic marketing plans for their current product lines and formulate teams within the organization to design new products. Management and employees will work together to energize not only each other but the customer with anticipation of what’s to come. Creative advertising campaigns, team building exercises, and consistent attention to employee needs by management will position Best Snacks in the upper echelon of the snack industry. Founded in 1998, Google has obtained success by being one of the most innovative internet search engines in the world. The company name, Google is in fact a play on the word â€Å"googol,† the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists, and the scope of Google’s mission: to organize the world’s information and make it universally accessible and useful, (Google, 2010). With over 150 domains in different names and languages, advertising applications, and a phone, and its own internet browser, Google Chrome, the leadership and employees at Google are constantly coming up with new ideas on how to make their existing products better and challenging themselves to create new products that will speak to their consumer needs. Google’s philosophy is embedded with a number of approaches to the principles of their organization and how they will conduct business. Specifically when it comes to design the company believes: 1. Focus on people – their lives, their work, and their dreams. . Every millisecond counts. 3. Simplicity is powerful. 4. Engage beginners and attract experts. 5. Dare to innovate. 6. Design for the world. 7. Plan for today’s and tomorrow’s business. 8. Delight the eye without distracting the mind. 9. Be worthy of people’s trust. 10. Add a human touch, (Daniels, Watts-Holley, Mobley, Rauschenbach, 2010). In capitalizing on the success of organizations such as Google and the competing snack corporations, as well as returning their focus back to the people, Best Snack will move into the future retaining their top slot as an industry leader. Develop and Implement the Solution In order to develop and implement the solution, Best Snacks must be strategic in their next steps. To take place immediately, Elizabeth Fairchild must devise a conflict management plan for employees and managers to have better communication. In order for innovation to thrive employees must first iron out the issues they have amongst each other as well as management. Getting the problems out on the table will be the first step to opening the door to communication needed for innovation and creativity. Within the next ninety days, Sabrina McKay will develop a plan for team brainstorming. Working with Elizabeth Fairchild, a plan for organizational learning will be put into place to stimulate the employees and get them thinking about what’s next for the organization. Within six months, new product lines should be developed. These lines will be a culmination of the ideas of each person from the management team as well as the employees. Evaluate the Results External success for Best Snacks will be measure by evaluation of the next quarter sales and earnings. Because the ultimate goal of the organization is to increase sales and market share in an effort to remain competitive in the industry, short term review goals are deemed best for a clear understanding of whether newly implemented marketing ideas and approaches are working. There are certain marketing elements every (startup) entrepreneur should track to grow and become more profitable. The key indicators are leads generated, leads converted, average dollar per transaction and average number of transactions per customer. Though the notion of tracking may feel like overkill, focus and improvement spring from the habit of constant measurement. In creating a baseline, it will be much easier to focus the strategies and actions on the right areas of the business, (Jantsch,  2009). Internal measurements for determining success will be to administer another company-wide survey and small focus groups. Leadership must remain in constant communication with the Best Snack employees to ensure that most, if not all needs are being met and that satisfactions with encouraging innovation and creativity amongst employees is felt. Conclusion Best Snacks has the potential to maintain its position in the snack industry. Though the situation looks bleak, it is not as bad as it seems. The main issue for Best Snacks is that they’ve never been in this space before. As long as management uses this opportunity to grow and learn the ills of complacency the organization should be able to avoid being placed in this position again. References Daniels, T. , Watts-Holley, J. , Mobley, A. , Rauschenbach, L.. (2010). Best Snacks Benchmarking Worksheet. Retrieved from MMPBL550 – Creativity, Innovation, and Organizational Design website. Davila, T. , Estien, T. J. , Shelton, R. (2006). Making Innovation Work: How To Manage It, Measure It, and Profit From It. Upper Saddle River, NJ: Wharton School Publishing. Jantsch, J. (2009). 4 Metrics For Measuring Success: 4 key metrics can help you determine if your brand-building is working. Retrieved from http://www. entrepreneur. com/magazine/entrepreneur/2009/february/199732. html Jones , G. (2004). Organizational Theory, Design, and Change (4th ed. ). Upper Saddle River, NJ: Prentice-Hall, Inc. University of Phoenix. (2010). Best Snacks Scenario. Retrieved from University of Phoenix, MMPBL550 – CREATIVITY, INNOVATION, AND ORGANIZATIONAL DESIGN website. Table 1 Issues and Opportunities Identification | | | |Issues |Opportunities |Reference to Specific | | | |Course Concept | |Best Snacks sales have been slipping, market|Evaluate the organization’s current |A radical innovation is a significant change that | |share has decreased |process to determine how they can keep up |simultaneously affects both the business model and the | | |with the competition. |technology of a company. Rad ical innovations usually | | | |bring fundamental changes to the competitive | | | |environment in an industry, (Davila, Epstien, | | | |Shelton, 2006, p. 51). |There have been no product or service |Design new marketing methods that are |Successful organizations tend to become complacent and | |innovations in the past five years; instead,|completely different from anything that |conservative in order to preserve their core | |previously successful marketing methods have|has been done before. |competencies—those things that lead to their success. | |been improved or extended | |This is logical and largely advantageous in the | | | |short-term. Paradoxically, the things that led to their| | | |success could be the very things in the long-term that | | | |pull them into failure, (Davila, Epstien, Shelton, | | | |2006, p. 239). | |Not many people seem to understand the |Management can promote learning within the|A learning organization is an organization that | |importance of innovation. Worse, they seem |organization. |purposefully designs and constructs its structure, | |to have forgotten how to develop and | |culture, and strategy so as to enhance and maximize the| |implement creative ideas. |potential for organizational learning (explorative and | | | |exploitative) to take place, (Jones, 2004, p. 377). | |Employees feel that creativity/innovation is|Management can develop a culture that is |One of the key roles of the CEO is to make innovation | |not encouraged and that their ideas are not |ripe for innovation through leading by |part of the culture of the company. The CEO needs to | |supported by management. |example a nd pushing for employees to come |make certain that collaboration occurs and becomes part| | |up with new ideas. |of the culture. Steve Jobs works this critical cultural| | | |angle at Apple by being the clear leader of innovation | | | |and pushing hard to ensure that there is effective | | | |collaboration between the technology and business | | | |folks, (Davila, Epstien, Shelton, 2006, p. 258 | | | |259). | Table 2 Stakeholder Perspectives and Ethical Dilemmas | |Stakeholder Perspectives and Ethical Dilemmas | | | | | |Stakeholder Groups with Competing | | | |Values |The Interests, Rights, and |The Ethical Dilemma Based on the Competing | | |Values of Each Group |Values | |List: Group X | | | |versus Group Y | | | |Best Snacks vs. the competition |Both Best Snacks and the competition have a vested |It is the responsibility of each organization | | |interest in their individual corporations. Each would |in their quest to be number one to do utilize | | |like to be the number one holder of sales and market |fair business practices, and conduct themselves| | |share in their industry. |with honesty and int egrity. | |Best Snacks Leadership vs. he |The employees at Best Snacks feel that leadership does |Both management and the employees need to be | |employees |not value their opinions and has not created an |honest about what they’re needs and | | |environment for open innovation and integrity. Though |expectations are. Opening the door to | | |management sees the need for employees to develop a |communication will allow them to work together | | |creative mindset, they are unsure about the best ways |as a unit. Management has the responsibility to| | |to utilize those skills. treat employees with fairness and respect, | | | |understanding that although their titles may be| | | |lower in rank, their opinions and desire to | | | |grow the organization is what will ultimately | | | |lead Best Snacks into their next phase of | | | |success. | |Best Snacks vs. tself |As a corporation, Best Snacks is rightfully concerned |In their quest to retain success, Best Snacks | | |that they are seeing a significant decrease in sales. |must be careful to not violate any copyright | | | |infringement laws while studying their | | | |competition and creating their own new | | | |products. | Table 3 Analysis of Alternative Solutions [pic] Table 4 Risk Assessment and Mitigation Risk Assessment and Mitigation | |Alternative |Risks and Probability |Consequence and Severity |Mitigation Techniques and Strategies | |Select a few employees for |By selecting only a few employees |The organization may find itself | Instead of managers randomly selecting| |individual learning |for individual learning, Best Snacks|in the same position as right now,|employees, they could ask for | | |leadership will have only barely |it is clear that not enough |volunteers, or use a mixture of | | |touched the issue of many not |employees understand the process |experience and tenure to make the | | |understanding creativity and |of innovation to a point where |selection | | |innovation. |they can mo ve the company forward. | | | |Also, in selecting only a few | | | | |employees issues of favoritism and| | | | |feeling left out could occur | | | | |amongst workers. | | |Implement Incremental change |Though incremental innovation would |Utilizing incremental change could|Instead of incremental innovation, Best| | |save the company money it would not |put Best Snacks back in the same |Snacks should utilize another approach | | |address the most important issue of |position. that would allow them to tackle the | | |stimulating creativity and | |core of the issues. | | |innovation within the employees. | | | | |This would cost the company in the | | | | |long run as they run the risk of | | | | |continuing the sales decline. | | | Table 5 Pros and Cons of Alternative Solutions Alternative |Pros |Cons | |Revisit previous marketing methods to capture |Methods used during the company’s most |These methods are old and no longer appeal to | |past success |successful times have alr eady been tested |the target audience – the reason Best Snacks is| | | |in their current state | |Implement semi-radical change |Extreme change will be made to certain portions|Best Snacks is no longer in a position where | | |of the organization. |small changes are acceptable. They need fast, | | | |extreme change to catch up to the competition | Table 6 Optimal Solution Implementation Plan |Action Item Deliverable |Timeline |Who is Responsible | |Develop a plan for team brainstorming and innovation|90 days Sabrina McKay | |Create new product lines |6 months |Sabrina McKay, Bill Santoro, Jennifer | | | |Heartwell, Martin Hernandez, Dale Chin | |Devise conflict management plan for employees and |Immediately |Elizabeth Fairchild | |managers to have better communication | | | Table 7 Evaluation of Results |End-State Goals |Metrics |Target | |Management and employees will develop and |Employee survey |85-90% satisfaction | |maintain open communication. | | |Best Snacks increase sale and market share. |Industry reports |70% increase | | | | | | | | | | | | | How to cite Best Snacks Problem Solution, Papers

Saturday, December 7, 2019

Guess Brand Positioning Essay Example For Students

Guess Brand Positioning Essay 1INTRODUCTION Guess is a universally known brand with a fashionable and unique style towards their diverse product range. They cater their products for all ages, from babies to the sophisticated market, including the male and female targeted group. According to the Guess website (no date), the Marcianos found in 1981, a small denim company in California. Guess continues to be guided by the Marcianos brothers, Paul and Maurice. They saw an opportunity to combine the European and American culture to create the brand Guess. Guess has expanded over the years to such an extent that it is one of the largest and most successful fashion brands in the world. The assignment will focus on Guess’s brand identity and positioning in the market. The author used the World Wide Web to research the Guess company. The objective of the assignment is to illustrate the success of Guess through the identity and positioning of the company. 2BRAND IDENTITY According to Lake (no date) brand identity is defined as â€Å"how you want the consumer to perceive your product or your brand. Companies try to bridge the gap between the brand image and the brand identity. Kapferer (no date) identifies that the following questions should first be answered before the brand identity of Guess will clearly be defined: 2. 1What is the brands’ particular vision and aim? The Guess website (no date) identifies that their mission statement is as follow: †¢Guess is committed to be the worldwide leader in the fashion industry. †¢Guess delivers excellent quality products and services which is consistent with the portrait brand and their image. †¢They strive to listen to their customers, partners and associates to fulfill customer satisfaction in the end. Guess constantly gives back to the community, support humanity and ultimately protect the environment. †¢They believe in teamwork, trust, respect and an environment of open communication. 2. 2What makes it different? The Guess website (no date) states that they provide a strong brand, marketing and advertising worldwide, a consistent brand image, they have a clear direction for their products, a true global strategy and multiple retail concepts, including GUESS stores, Guess by Marciano stores, accessories – only stores and the G by GUESS stores. . 3What need is the brand fulfilling? Guess strives to deliver to their customers’ unique and fashionable products with an innovative style. Thus, in the process placing their products in the mind of the customers’ as a â€Å"must-have† brand. The needs that the brand will fulfill are social needs and esteem needs. Due to the fact that sense of belonging amongst society, along with status and recognition, will influence customers to purchase Guess products. 2. 4What is its value? Guess delivers high quality products with distinct styles. They strive to be innovators of fashion for the ‘young, daring and sexy’. 2. 5What is its field of competence? According to the Guess website (no date) they are one of the most recognizable apparel companies across the globe, with over 1,113 GUESS and GUESS Accessory retail stores worldwide. Although, there are a number of other companies that are producing more or less the same products, Guess is one of the recognizable fashion leaders in the ‘young contemporary women’s, men’s kids’ and baby’ markets across the globe (Guess website; no date). . 6What are the signs that make the brand recognizable from competitors? Guess is recognizable amongst a diversity of different brands with its highly innovative and fashionable style. The qualities of the products are also noticeable immediately, after comparing with other brands. 3BRAND POSITIONED IN THE MARKET The Business Dictionary website (no date) defines brand positioning as â€Å"the deve lopment of a brand’s position in the market by heightening customer perception of the brand’s superiority over other brands of a similar nature. .udb2eacc2308ad36d477e34b888dc17e1 , .udb2eacc2308ad36d477e34b888dc17e1 .postImageUrl , .udb2eacc2308ad36d477e34b888dc17e1 .centered-text-area { min-height: 80px; position: relative; } .udb2eacc2308ad36d477e34b888dc17e1 , .udb2eacc2308ad36d477e34b888dc17e1:hover , .udb2eacc2308ad36d477e34b888dc17e1:visited , .udb2eacc2308ad36d477e34b888dc17e1:active { border:0!important; } .udb2eacc2308ad36d477e34b888dc17e1 .clearfix:after { content: ""; display: table; clear: both; } .udb2eacc2308ad36d477e34b888dc17e1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udb2eacc2308ad36d477e34b888dc17e1:active , .udb2eacc2308ad36d477e34b888dc17e1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udb2eacc2308ad36d477e34b888dc17e1 .centered-text-area { width: 100%; position: relative ; } .udb2eacc2308ad36d477e34b888dc17e1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udb2eacc2308ad36d477e34b888dc17e1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udb2eacc2308ad36d477e34b888dc17e1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udb2eacc2308ad36d477e34b888dc17e1:hover .ctaButton { background-color: #34495E!important; } .udb2eacc2308ad36d477e34b888dc17e1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udb2eacc2308ad36d477e34b888dc17e1 .udb2eacc2308ad36d477e34b888dc17e1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udb2eacc2308ad36d477e34b888dc17e1:after { content: ""; display: block; clear: both; } READ: An Existentialist Meaning of Life EssayBrand positioning relies on the identification of a real strength or value that has a clear advantage over the nearest competitor and is easily communicated to the consumer. † Guess is positioned as one of the most recognizable brands in the fashion industry. They are recognized as a fashion leader and being an innovative company with a fashionable style. They deliver high quality products with a diverse product range. They cater for all ages, both male and female. 4THE IDENTITY PRISM 4. 1Brand physique â€Å"A brand has physical specificities and qualities – its ‘physique’ (Kapferer, no date). Guess is seen as a high quality product, a unique and fashionable product and different from other competitors. 4. 2Brand personality â€Å"Brand personality is described and measured by human personality traits that are relevant for brands (Kapferer, no date). † According to the Guess website (no date), Guess identifies their brand identity as follow: †¢GUESS Adventurous. Sexy. All-American with an International flair. †¢Guess by Marciano Sophisticated. Feminine. Unapologetically sexy. †¢G by GUESS Independent. Bold. Confident. Alive. Stylish. 4. 3Brand culture â€Å"Culture means the set of values feeding the brand’s inspiration. It is the source of the brands inspirational power (Kapferer, no date). † Guess is a generate company when it comes to giving back to society. It has numerous events and foundations. The Guess Foundation raises money for society and generates a great deal in the process. Their employees consistently help charity organizations. According to the Guess website (no date), â€Å"for Guess customers, Guess means creating innovative, high quality products. For their employees, it means advancing their professional development and providing access to volunteer opportunities in their community. For the community, it means supporting worthy, charitable organizations and charities. † 4. 4Brand relationship â€Å"The brand relationship defines the mode of conduct that most identifies the brand (Kapferer, no date). † Guess brand relates to an individual as a sexy, daring and stylish brand. Customers may feel more confident and independent when having a Guess brand. 4. 5Customer reflection â€Å"Reflected means that the customer should be reflected as he/she wishes to be seen as a result of using a brand (Kapferer, no date). † GUESS targets the market that wants to be adventurous and sexy. Guess by Marciano targets the market that wants to be sophisticated and feminine. G by GUESS targets the market that wants to make a bold statement, that’s independent, stylish and confident. All the Guess products target both the male and female market. 4. 6Self – image â€Å"Self-image is the target market’s own internal mirror (I feel, I am†¦) (Kapferer, no date). † Guess customers have a self-image of status, because of the fact that their products are more expensive than other brands. Guess customers picture themselves as sexy, confident and sophisticated clients. BRAND ESSENCE The website brand channel identifies that brand essence means â€Å"the brand’s promise expressed in the simplest, most single – minded terms. For example, Volvo’s brand essence is safety. The most powerful brand essences are rooted in a fundamental customer need. † ). † According to the Guess website (no date), Guess identifies their bran d identity as follow: †¢GUESS Adventurous. Sexy. All-American with an International flair. †¢Guess by Marciano Sophisticated. Feminine. Unapologetically sexy. †¢G by GUESS Independent. Bold. Confident. Alive. Stylish. CONCLUSION According to the Guess website (no date), Guess identifies their brand identity as follow: †¢GUESS Adventurous. Sexy. All-American with an International flair. †¢Guess by Marciano Sophisticated. Feminine. Unapologetically sexy. †¢G by GUESS Independent. Bold. Confident. Alive. Stylish. Guess is positioned as one of the most recognizable brands in the fashion industry. Guess is a fashion leader and an innovative company with a fashionable style. They deliver high quality products with a diversity of a product range. They cater for all ages, both male and female.

Friday, November 29, 2019

MAC Cosmetic Strategic Plan

Executive summary The paper analyzes the MAC Cosmetic business strategic plan. The paper has also analyzed the strengths, weakness, opportunities and threats of MAC Company. In addition to that, it strengths and weakness have been compared to its competitors. Moreover, recommendations have been provided to ensure effective execution of the business strategic plan.Advertising We will write a custom case study sample on MAC Cosmetic Strategic Plan specifically for you for only $16.05 $11/page Learn More Introduction Background Information MAC also referred to as Make-up-Art Cosmetics, is a highly distinct corporation. The business strategies and founding principles of MAC are extremely simple yet very effective in terms of contributing to the success of the company. Mac does not utilize business schemes that are fancy. In addition to that, it is greatly concerned with its consumers. In the initial stages, the company struggled to establish itself. However, at the moment it has gained momentum and it is now a multimillion-dollar enterprise. Furthermore, the company is growing rapidly and has some of the most demanded and popular cosmetics present in the market environment. MAC as a company is remarkably dynamic and produces various products such as hair care, skin care, cosmetics and beauty products. These products are meant for everyone such as the young or old, conservative or trendy, poor or rich, male or female. Given the fact that the company has the ability to easily expand to various locations, the company does not advocate for the idea of expanding. This is because the company believes that, for purposes of maintaining high quality levels, remaining in control is the key to the company success (Anonymous. Fragrance Wholesome, 2012) MAC cosmetics were created with an extremely creative vision. The vision aim was to fill the existing gap between fashion photography and makeup artistry. In order to meet the increasing demand of b eauty and entertainment professionals, Frank Toskan, a fashion photographer and Frank Angelo a salon chain owner, launched in 1985 a fashion frontward line in Toronto. Long before MAC company history, the founders of MAC cosmetics (Toskan and Angelo) diverted their product line towards the fashion and beauty professionals industry that relied heavily on cake makeup, heavy cosmetics and stage makeup. This was done in order to create the visual effects required to endure bright light during their shooting of photos.† Who better rise up to this demand than a fashion photographer†. With a product line that is celebrity endorsed and a glamorous image, MAC cosmetics takes the lead in the beauty industry (Machalack, 2012, p.1).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Revenue, Global Reach and Company Size Estee Lauder in 1998 bought MAC and helped the company grow globally . Estee Launder generates 6.3billion dollars yearly between their twenty-five distinct brands. MAC is responsible for one hundred and sixty million of the revenue generated by Estee Lauder. Currently, MAC has over one thousand stores and is present in sixty seven countries around the globe (Anonymous, MAC Capaign, 2012) Strategic Options for MAC Cosmetic For the company to remain significant in the highly competitive market, it has to utilize the following modeling tools: Balanced Score Card and SWOT analysis. A SWOT analysis of the company helps in bringing out the strengths, weaknesses, opportunities and threats to the company as illustrated below MAC SWOT Analysis Strengths Its products are made for all races, sexes and ages Named number two as Forbs† America’s most Admired Company† Its brand name is already known in the Market Cruelty-free Weakness The prices are high than some individuals can afford   Its only the professionals that can access their PRO colors Opportunities Boosting experiences in online shopping Ability to expand internationally- Brazil and India. For instance, the company is working on foundations and blushes in order to fit specifically the Indian Skin tone Exhibit free standing stores in comparison to spots located in departmental stores Threats Increased rate of competition as numerous companies have lip palette and Eye Shadow combinations continuously each season There exist questions on whether their online shopping boost would take over their well-known personal service. Solutions for Each SWOT Analysis Make-Up Art Cosmetic has more strength compared to weakness. The direction being pursued by the Company is quite promising to a future increase in both of its finances and brand name. The company can utilize this increment to their advantage such as creating more demanded products such as lip shade palettes and or/ eye shadows. Despite the MAC Company made for makeup artist, it is being sold to Estee Lauder and the general public. In that case, the MAC owners need to keep their statement in mind† Wanting to touch everyone.† Their major competitor, NARS, a make-up Art Cosmetics won the competition because when they sell their products to consumers, the consumers feel like they are achieving more. In addition to that, they like the compactness of NARS. Given the fact that online shopping creates a great opportunity for the MAC Company, it can also be a great threat to their personal services that are pampering in nature. MAC customers have the urge of purchasing the company’s products online; however, they might also need to try first the product. For instance, majority of individuals often want to try Make Up products to find out if they actually blend with their skin. Similarly, it is mandatory for them to confirm if a product is suitable for their skin. The company should go ahead and promote their online store. However, MAC should continue promotin g celebrity posters on their standing stores that are free for purposes of keeping their personal experience celebrated by its consumers (Joines, 2009, P.12). Balance Score Card A balance scorecard is a management and strategic planning system utilized to align the business activities to an organization vision statement.Advertising We will write a custom case study sample on MAC Cosmetic Strategic Plan specifically for you for only $16.05 $11/page Learn More Ideally, balance scorecard tries to translate pious and vague hopes of a company’s mission statement/ vision into practicalities of effectively and efficiently managing the business. Therefore, through the use of a balance scorecard, MAC Company needs to look at the following areas in order to improve these areas. As a matter of fact, these areas are seldom exhaustive and in most cases are specific to a company. Department Areas Finance Investment returns Cash flow Return on employed C apital Financial Results(Yearly, quarterly) Internal processes of a business Number of activities per function Across functions duplicate activities Alignment of processes( is the right process being carried in the right department) Process automation Process bottlenecks Growth and Learning Are there expertise needed for the job? Turnover of employees Job satisfaction Learning/ Training opportunities Customer Customer performance delivery Quality performance for clients Market customer percentage Retention rate of customers Once MAC has analyzed its quantifiable and specific outcomes of the above, it should be ready to use the approach of the balanced scorecard in order to improve the deficient areas. Moreover, the metric in place must be specific, achievable, measurable, timely and reliable. This is because an organization cannot improve on what it cannot measure. Generally, the four perspectives of Balanced Scorecard approach are customer, internal business processes, growth and learning and financial. MAC company effective balance scorecard implementation would result in the following: educated/motivated employees, improved processes, information systems that are enhanced, greater customer satisfaction, monitored progress and increased financial utilization (Anonymous. Balance scorecard. N.d) Comparative understanding of the weakness and strength of MAC Cosmetics with its competitors (Revlon L’Oreal†) Currently, the cosmetic industry is in a flux state. Traditional brands such as L’Oreal and Revlon are perceived by customers as being old. In that case, the customers are looking forward to a more healing and holistic benefits from the skin care products. The consumers are no longer contented with the traditional brands thus making it a great challenge to Revlon L’Oreal products. The MAC Cosmetics has been able to supply consumers with awareness of natural and cruelty free products. This has impacted greatly on the knowledge of the consumers. The consumers have become more inquisitive about the benefits of MAC personal care products. MAC Cosmetics protects its consumers from damaging rays of the sun, moisturizing their skin and reducing aging effects. The major limitation with MAC cosmetics is that, it has a great demand, but there is no supply. Whereas the MAC cosmetics are highly demanded than those of its competitors, it has been hectic to find out discounted products (Vasen 2007, p.1). In addition to that, outside United States, there are no media advertisements and most of the people are not aware of MAC products advantages and benefits. According to statics, the effective way of getting MAC products information is via referrals (Bates, 2006, p.2). Given the fact that there is lack of MAC products promotional campaigns with absence of free samples, the company relies majorly on their existing customers to distribute information about their products.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the light of the above, L’ Oreal is a company known internationally and their products are sold everywhere in the globe. Nevertheless, its products are distributed around the globe depending on the economical, social and cultural factors as the demand of women are quite distinct from each other. In addition to that, it offers a variety of products to various countries in order to fulfill the needs of all women. Unlike MAC, L’ Oreal expenses of advertising are fairly high. This is because the company believes that it can only increase its profits via advertising (Uzun 2010, p.1). Just like L’Oreal, Revlon products are sold all over the globe and marketed under various brand names. Their products are meant to satisfy specific needs of the consumers. Creating Options for the Future Organization Strategy The most important thing is to assess the external context of the company, clustering and prioritizing threats and opportunities, developing strategic options, r ating the options in terms of their significance and implementing them. MAC external context Current Legal, economic conditions and regulatory issues Estee Lauders are expanding their niche in countries that are foreign. This has triggered the issue of foreign exchange, interest rates and each and every country individual issue including war and terrorism. In the year 2008, the interest rates for Estee Lauder contracts were thirty-one million dollars. Furthermore, it had a currency forward contract of one million dollars in which the most competitive currency was the Euro’s. Various consequences pose a threat to the establishing up of brand new stores in the Middle East. The threats are such as retaliation and terrorist attack. On the contrary, according to 2008 Estee Lauders annual fiscal report, the sales had increased by 20% in the Middle East and approximately half of the stores net sales emerged from foreign countries. The increased profits were as a result of increased urge of people and their ability to have their personal pampering. In consideration to these sales increase, The Make-up Art Cosmetics (MAC) exhibit an opinion that is optimistic of the economy in its present condition. With this in mind, MAC has been able to expand both regionally and financially (Joines, 2009, p.10). Importance of technology advancement Even though MAC has succeeded tremendously by their word-of –mouth strategy, their online environment boosting will help in improving their sales. With a wide recognition of its brand, MAC should exhibit a positive name and more capability of having wide variety of freestanding stores. Given the fact that MAC is recognized widely by word-of-mouth, channeling more concentration to online will be of great advantage for the company promotional aspects. With more available online shopping, the company will have to incur more advertising expenses. Nevertheless, it should be viewed as a Make-up Art Cosmetic investment (Joines, 200 9, p.11). MAC strategic options Strategies that are effective have an industry and a company point of view. They aid an organization in making fundamental choices and communicating them for purposes of aligning resources appropriately. The MAC company strategic options will be business growth and emphasis on competition. Business growth will help in answering various questions such as, how will MAC as a company generate new growth? At what point will the value chain of MAC â€Å"anchor† and create internal capabilities that supersede those of its competitors? On the other hand, emphasis on competition will help in finding solutions to the questions such as, how will MAC as a company distinct itself in the eyes of its client? Company leaders, who channel their investments to principal competences that align themselves to strategy, help in building market value. As a result, investors will have more confidence in the company. Since they believe the strategy will be executed by the company and deliver earnings in the future. In terms of relevance, identifying a growth strategy comes fast. The growth strategy consists of product service, market/ customer, production capacity, technology and distribution. It is only after a company has chosen its growth option that it can identify its competitive emphasis. This is where the company finds out the tactics to use in order to differentiate themselves in their customer’s eyes. There exist five principal ways in which a company can differentiate itself. These are such as low cost provider, speed, quality, innovation and service (â€Å"Strategic Options†). Suitable structure for MAC Cosmetic The organization design essence is to manipulate various parameters that determine coordination achievement and division of labor. Keeping in mind the needs of the organization of MAC, there is need for a matrix organizational structure that focuses on grouping by functions and the market. This structure will enha nce the MAC company end markets. Furthermore, given the significance of the workflow interdependencies, and the company cannot handle them easily via the use of standardization, using of this structure will highly favor grouping market bases for purposes of encouraging adjustments that are mutual and direct supervision. Through the adoption of the matrix organization structure, the MAC will benefit because, projects cost will be minimized and principal people can easily be shared. The structure minimizes conflict and those in need of referrals that are hierarchical can be resolved easily. It ensures effective balance between performance, cost and time, sharing of responsibility and authority made easier, enhances rapid decentralization of decisions, improved access to a wide range of perspectives and skills that are diverse, improved regional and global projects, increased coordination and communication across the business and lastly reflects the regional customer needs (Scholz 2008 , p.248-249). Criteria for reviewing potential options for a strategy plan For purposes of reviewing organizational structure and management strategy potential options and the environment, MAC Company must make sure that the perfect strategy considers clearly the size and age of the organization, environment and technical system and the governing framework. The structure should elaborate its structure clearly. The prospective strategy should shun technical uncertainties, it should provide to the employees the operation and production strategy which proves to be efficient. In addition to that, it should be free of uncertainty strategically. MAC pressure to come up with products that meets the demands of the customer is so high hence the management strategy proposed should ensure the problems and bottlenecks are dealt with appropriately rather than basing on future conditions analysis. As a matter of fact, new strategy implementation costs an organization millions hence the organizati onal stakeholders should ensure that they reduce the costs of operation and improve on the organization efficiency. For the development of the organization, MAC cosmetics should always undergo a significant change at distinct points in their development. Change management comprises of sensitive implementation and thoughtful planning and the ones mentioned above. It is vital for the company to consult with stakeholders affected by the changes. If MAC forces change on its stakeholders, problems will definitely arise. Organization change must be measurable, achievable and realistic(Huselid, 2005, p.134). In summary, MAC can utilize templates to come up with several principal strategies that can help in addressing the objectives of the organization. Of great significance, the strategies are created based on stakeholder’s inputs, operation and business analysis. A detailed strategic plan that include implication of resources Management strategy is an analysis that is systematic of the factors correlated with internal and external environment. The analysis provides the foundation for rethinking the management practices that are current. The principal objective of a strategic plan is to achieve a perfect alignment of strategic priorities and corporate policies. In the case of MAC, the principal significant points of the agreed strategies that were proposed were concerned with the â€Å"Love YOUR LIPS† campaign. Lipstick has often been viewed as a form of refinement. The LOVE YOUR LIPS â€Å"campaign focuses on a variety of lipstick styles, techniques and looks. The ad campaigns strive to increase MAC customer sales target market. Additionally, it aims to reach a potential group of customers that are untapped. Resource implications The principal components of any strategic plan consist of discussions or analyses of the below named resource implication (Hankin, 2005, p.111-113) Capacity requirements and Human capital: The human skills and capacity needed for strategy implementation, potential and current sources of these resources. Moreover, other capacity such as management structures, internal systems and a legal framework that is supportive is also needed. Financial requirements: The required funding to implement the management strategy proposed, potential and current sources for the funds, funding gaps and the most crucial resource Risk assessment and management strategy: The existing risks and how they can be addressed by the company Estimate of the lifespan of the project, sustainability and its exit strategy: This addresses issues such as how long the stand strategy will be implemented, the time it will take for the strategy to be modified and why if it is only feasible to modify it and how the strategy will ensure corporate objective achievements sustainability. Strategic plan management can only be viewed as complete when the discussed components have been clearly defined in broad terms. As the projects heads to implementa tion, majority of these components are tested in reality and defined deeply. Comparing Core organization values with current business objectives of MAC Cosmetics MAC cosmetic exhibits a significant position on social and corporate responsibility. Furthermore, the business public image is greatly supported as a result of distinct environments. MAC is â€Å"cruelty-free† as it does not use animals as their guinea pig when testing their products. They utilize simple white and black packaging that are recyclable. In addition to that, they advocate for recycling practices with the aid of â€Å"Black-to-Mac† program. Customers are often given a free lipstick in exchange of their returned six blank containers. In comparison to other multinational companies, MAC prices are quite good without empty promises. For instance, miracle creams that reduces an individual’s age. MAC Cosmetics is in the forefront supporting the fight against AIDS with the use of† Viva Glam,à ¢â‚¬  the company’s popular lipstick (Anonymous. Ethics and social responsibility, 2012). MAC environment comprises of all factors that affects the way decision are made within an organization. Therefore, they encompass the forces that can trigger an impact in the organization. Ideally, forces are made up of threats and opportunities which can be divided into external and internal environment. The internal environment comprises of the management team and the shareholders. The external environment constitutes all the outside forces and institutions that the real potential, impact or interest on the ability of the organization to achieve its competitive objective lies. The principal objectives of MAC company are as follows: to increase its yearly sales by at least 15% in 2012 in comparison to 2011. In addition to that, it aims to increase its customer involvement in the year 2012 by 20% and also to diversify their brands by renewing the perception of customers on the company b y 15% or higher. It is evident that the objectives perfectly align with the company core values. Through their involvement in social corporate responsibilities and other ethical issues, the company will enhance their revenues and customer perception. Vision and Mission Statement for MAC Company Mission statement (â€Å"LOVE YOUR LIPS†) The campaign on â€Å"LOVE YOUR LIPS† has been designed for purposes of expanding the image of MAC in the cosmetic industry with a commitment that is continuous to high service, customer satisfaction and service, through the sales and advertisement of MAC lipstick. Vision: To be the leading makeup professional authority in the world among both professional consumers and makeup artist whilst embracing the MAC credo of all age categories, sexes and races. Agreed future objectives of the organization The objective of the MAC Company is to make the company an expert in the industry dealing with cosmetics and also promote the image of MAC and lipstick sales. The LOVE YOUR LIPS† 2011 campaign was designed to increase MAC sales of lipstick, trigger customer involvement and MAC brand diversification. Measures for Evaluating Strategic Plan Sustainability It concerns itself with whether the organization objectives or strategies address the essential issues identified in the acknowledgement of the organization strategic position. To be precise, these needs an assessment of the extent to which the organization strategic option fits with the crucial drivers and the environment expected changes, strategic capabilities exploitation and its appropriateness in stakeholders content of influence and expectations. Tools such as TOWS matrix, strategic options ranking, scenarios and decision tree can be utilized to access sustainability (Thomas 1993, p.g3). Acceptability It deals with the strategy expected performance results. These can be categorized into three: Reactions from stakeholders, returns and risks. The benefits expecte d to be received by company’s stakeholders from the strategy are the returns. They can be computed by cost benefit analysis and financial analysis. Accessing of company risk is through the performing of financial ratios, sensitivity analysis reactions and shareholders’ value analysis. Feasibility Feasibility concerns itself with whether the firm has the needed competence and resources to adequately deliver a strategy. Numerous approaches can be used to acknowledge feasibility. They include resource deployment and financial feasibility among others. Schedule for implementing a strategy plan in an organization No. Action Start Finish 1 Developing a pro forma and guidance for strategic change initial screening for Impact Assessment 1 August 2012 7 September 2012 2 Issuing of report to the board of directors in order to outline the provided proposals and suggest way forward and also obtain the directors view with reference to the proposed strategy 8 September 2012 8 September 2012 3. Updating and briefing on the proposal agreed 5 October 2012 5 October 2012 4 Briefing sessions for regional managers and Head of service 14 October 2012 14 October 2012 5 Carrying out the implementation of the agreed project. Prioritization for all task specific functions, corporate, procedures and functions. 17 October 2012 4 January 2013 6 Benchmarking and reviewing of the actual and desired strategy implementation status 5 January 2013 13 January 2013 7 Strategy completion and implementation 30 January 2013 30 January 2013 8 Consultation 31 January 2012 2 February 2013 9. Monitoring and Reviewing 2 February 2013 28 February 2013 10 Annual Review I March 2013 15 March 2013 Monitoring and Evaluation systems for strategy plan implementation in an organization The above is of great significance when it comes to the identification of organization strategic goals and issues. The advantage of evaluation and monitoring is that, it ensures that an org anization strictly follows the strategic plan established directions. For MAC monitoring and evaluation, the six Henry Mintzberg’s monitoring and evaluation basics will be utilized. According to the model, the strategic plan monitoring and evaluation should strictly follow the below outlined six steps (Armstrong, 2002, p.123-126). Direct supervision: This is whereby a single individual coordinates all the activities via giving orders to other employees. He only plays a role when it is vital for a specific number of individuals need to work together. Standardization of work process: It comprises the direct programming of work content, putting in place the procedures that need to be followed. Standardization of outputs: Focuses on the results rather than what is not supposed to be done, there is predetermination between job interfaces. For instance, the manager of a region is tasked with ensuring that he achieves a 10% sales growth so that the company can meet overall target sa les. The standards often results from the company analysts. Standardization of Skills: Helps in achieving coordination in the company. In this step, it is the worker rather than the outputs or work that gains standardization. The organization teaches its workers are taught a wide range of knowledge and a couple of skills which are consequently applied to the organizations work. The standardization process occurs outside the organization environment. For instance, in a profession school of university prior to job allocation. Unlike the standardization of outputs, these skills do not emanate from the analyst. On the contrary, the operator internalizes them as inputs to the job a worker is in pursuit of. Standardization of norms: This is when the organization employees have a set of belief that is common and coordination of achievement is based on it. Mutual adjustment: Helps in work coordination by the informal process simple communication. Those individuals working can interact in or der to coordinate and achieve results. Paradoxically, mutual adjustment can be utilized in situations that are extremely complex. This is because; it is the only avenue that can be relied upon under circumstances that are extremely difficult. Conclusion The â€Å"LOVE YOUR LIPS† MAC campaign will greatly help in promoting the company lipstick sales. In addition to that, it will assist the company in involving customers in their activities and also in diversification of the MAC image. In comparison to its competitors, the company has numerous strengths and opportunities such as, brand recognition that is positive, customer loyalty, appealing packaging, trend setting, celebrity support and reasonable pricing among others. Recommendations The business strategic plan of MAC should boost online buying and selling for purposes of capturing market outside the United States of America. In addition to that, the company should consider supplying its brand to drug stores just like its c ompetitors. Furthermore, the company should follow the following seven steps in order to make it strategic planning process to be effective. The steps are such as, the developing or reviewing of the company mission and vision statement, analyzing the operation and business analysis (SWOT analysis), developing and selecting strategic options, establishing of strategic objectives, examining a company strategy execution plan, establishing resource allocation and execution of review. The following up of this seven steps will enable MAC Cosmetics that its various options are included as it forms a cycle that is complete for an existing or a new strategy planning initiatives. Bibliography Anonymous 2012, MAC Capaign. Web. Anonymous N.d, Balance Scorecard, Kaplan and Nortion’s organizational performance management tool. Web. Anonymous N.d, Ethics and social responsibility. Web. Anonymous 2012, Fragrance Wholesome, Some history and background on MAC. Web. Bates, G. 2006, MAC Cosmeti cs. Fast Company. Web. Hankin, H. 2005, The new workforce. Harvard Business Press, Harvard. Huselid, M. A. 2005, The workforce scorecard. Harvard Business Press, Harvard. Joines, H. D. 2009, MAC situation and SWOT Analysis. Web. Machalack, J. 2012, Company History MAC Cosmetics. Web. Scholz, C. 2008, Leadership Management in Europe, Journal of Personal and Information Management, vol. 24, no. 1, pp. 248-248. Web. Thomas, L. 1992, Quick, successful team building. Web. Uzun, N. 2010, L’Oreal Presentaion. Web. Vasen, D. 2007, Discount Mac cosmetics. Love to Know-makeup. Web. This case study on MAC Cosmetic Strategic Plan was written and submitted by user Rey D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, November 25, 2019

Ghiberti essays

Ghiberti essays The work of art that I chose to do my research paper on was Ghiberti's 3rd set of Baptistry Doors. These doors are known as The Gates of Paradise. The doors were commissioned in 1427; they were finally completed and installed in 1452 at the eastern entrance of the Baptistry of San Giovanni. The replication of the doors is located in San Francisco, at Grace Cathedral. The doors consist of ten square panels, gilded together. Surrounding the panels are small heads, floral motifs, and niches that contain miniature statues of Prophets. Leonardo Bruni created the iconographic formula, taken from stories of the Old Testament. Ghiberti followed the plans and created 10 scenes ranging from the Creation of Adam and Eve to the reign of King Solomon. The top left panel is the scene of the Creation, Temptation and Expulsion of Adam and Eve. The top right panel is the scene of Cain murdering Abel. The next panel is of Noah and the Flood; then Abraham sacrificing Isaac; Jacob and Esau; Joseph being sold into slavery by his brothers; Moses receiving the Ten Commandments; Joshua and the battle of Jericho; David and Goliath; and finally Solomon and the Queen of Sheba. All the panels were gilded in gold, giving them a uniform and seamless perspective. Ghiberti was a master of using perspective in his works. The attention to detail is apparent when you examine closely the sculpted figures in each panel. They all seem three-dimensional. The way in which Ghiberti sculpted each figure, gives them a shadow against the background which is key to the three-dimensional perspective of each figure. The way in which the panels were positioned on the doors is interesting. Instead of using smaller panels, which would allow for more scenes, Ghiberti chose to use large panels that are easy to see. The miniature figures and heads surrounding the ten panels is another interesting point. The full body figures are Prophets. There are 20 prophets surrounding the panel...

Friday, November 22, 2019

Text Analyze Assignment Example | Topics and Well Written Essays - 750 words

Text Analyze - Assignment Example So, the question is what are their intentions? The advert features a boy who is seen to be brushing his teeth and a catchy phrase, â€Å"Heavens, Buddy must have a girl† that will arguably make it appeal to young boys and men. The advert, that is obviously vintage; is done on art print thick paper and unlike most modern day adverts, has a plain border of approximately 1cm in case framing will be required. It also shows the prices both inclusive and exclusive of VAT thus allowing a prospective customer all the details on its economic perspective. The advertisement has the indication that less is good. It is common knowledge that an advert has to appeal within a limited period. In such a case, an impression to the audience that is full to the brim with relevant information is achieved. It is achieved by the simple image of a young boy with immaculate white teeth, a dashing smile, and a toothbrush. The advert also cuts across all the societal classes as it is presented by a well-groomed boy with clothes, skin, and the well-kept hair. The white teeth depicting perfection show the ambiguity committed by the advertisement. For example, the advertisement does not explain how many times one should brush to achieve the perfect look. It does not show the white teeth are just naturally white, or it is the Colgate’s effect. Reason being, it does not show a before and after kind of effect. The advert manages to satisfy the prerequisites of a good advert by catching the audience’s attention. It does so through the picture of a small boy with a wide smile that connects it with the audience (Green 18-20). For a print audience, it satisfies through the strong and provocative headline â€Å"Heavens, buddy must have a girl.† The two paragraphs present written information of the brand and a picture of that particular brand of the toothpaste on offer. The second advert, portrayed by a girl, is shown in the form of a graded

Wednesday, November 20, 2019

Land Law in Real Facts Essay Example | Topics and Well Written Essays - 1250 words

Land Law in Real Facts - Essay Example Last year, Bentley and Damian too died of the accident leaving the property to Damian’s children because Bentley had left his property to his brother and Damian had left his shares of the property to his sons. Now Damian’s sons want the house and evict Alice. ‘A constructive trust comes into existence, regardless of any party’s intent, when the law imposes upon a party an obligation to holds the specific property for another. The person obligated becomes by force of law a constructive trustee towards the person to whom he owes performance of the obligation’ (Donovan waters, p378). The said property, despite the fact that the children of Damian had legally inherited the property from their father, Alice may be considered as the strong equity owner of the property. Alice has a strong estate and land interest in the property. This factor becomes significant when considering the question of unconscionability and applying the law of estoppel which primarily operates in the form of constructive trust. Therefore, it is important to know that Under (Law of Property Act 1925 s 199(1)(ii)(a)), the occupant(s) of the property has major interests ‘since it is implicit in Williams & Glyn’s Bank v Boland 1, Midland Bank v Dobson 2and Lloyds Bank v Rosset 3 that the beneficial interest (of the third parties) under this trust precedes the court order’ (Milney, 1997). It is an important consideration that belief involved in proprietary estoppel cases can be in any rights in and over the property. In the last 47 years of her life with her partner Bentley, Alice of assured that ‘he would do the right thing by her’ which was also seconded by Bentley’s brother, Damian, and co-owner of the house. The good intentions of the owners expressed verbally and the fact that she had been a resident of the house for more than 47 years, gave her the right to contest the will of Bentley and Damian. Â  

Monday, November 18, 2019

Final Paper Essay Example | Topics and Well Written Essays - 1250 words - 1

Final Paper - Essay Example (Restatement of the Law Second, of Contracts Section 153) Generally a unilateral mistake will not give rise to grounds for rescission of a contract. However, there are three specific circumstances in which the contract will not be enforced/rescinded on the ground of unilateral mistake. To start with the good faith requirement in the law of contract requires that parties to a contract do not take unfair advantage of the other party. To this end the courts will not enforce a contract in which there is a unilateral mistake if enforcement would be unconscionable. In circumstances where one party is aware of the mistake made by the other party and also aware that the mistaken party would not enter into the contract had he been aware of the mistake the enforcement of such a contract would be unfair and unconscionable. (Angelo, 11) At the heart of the matter is the general requirement that all contracts are required to be made and executed under principles of fair dealing. In keeping with this element of fair dealing a second ground permitting the rescission of a contract on the grounds of unilateral mistake is when there is evidence that the mistake is clerical or mathematical in nature. (M.F. Kemper Constr. Co. V. City of Los Angeles 37 Cal. 2d 696) What is required is the absence of purposive intent. (M.F. Kemper Constr. Co. V. City of Los Angeles 37 Cal. 2d 696) It is generally assumed that the parties to a contract enter into it for some benefit and should the clerical or mathematical mistake be such that it undermines a benefit to one party it can be rescinded. (M.F. Kemper Constr. Co. V. City of Los Angeles 37 Cal. 2d 696) However, an error in judgment will not justify rescission of a contract. (M.F. Kemper Constr. Co. V. City of Los Angeles 37 Cal. 2d 696) A third ground upon which the courts will rescind a contract on the grounds of

Saturday, November 16, 2019

The Main Characteristics Of Pentecostalism Theology Religion Essay

The Main Characteristics Of Pentecostalism Theology Religion Essay Since its inception in the first century, Christianity has been evolving as a social institution, changing its organizational shape, redefining its mission, and creating new expressions of worship. Since then there has been a vast change in denominations, where some decline and revival has been witnessed through the years. The year 1906 brought new recoveries into a different type of worship in United States of America (USA). In USA, Los Angeles newspapers reported as gathering of people of different races and cultures describing them to involve the poor and rich, blacks and whites, men and women, young and old in a temple in Azusa Street displaying a new form of worship, praying, singing in unknown languages, dancing and clapping. Audiences gathered to witness what was happening. This was the biggest revival of the time in USA.  [2]  Testimonies, diaries, articles were written by those involved and those who witnessed this great event. This was the beginning of what is called Pentecostalism today, the major driving engine of Christianity to its origins, the first century.  [3]  Although, most scholars have debated whether Pentecostalism had multiple almost simultaneous origins in different countries the same time it originated in North America, there is no doubt that that it is the strongest C hristianity today in the third world.  [4]  This essay aims to examine its origins and its main three chosen characteristics which are spiritual gifts, personal encounter with God and the power over demons and Satan. Definitions Allan Andersons explanation on Pentecostalism is that it is perceived as a movement of believers who affirm to the work of the Holy Spirit and the exercising of the spiritual gifts as evidenced through speaking in tongues with foundation grounded on the emphasis of the acknowledgement of salvation attained through Jesus Christ.  [5]  David Martin and Peter Mullen state that speaking in tongues consists in the utterance of unintelligible sounds, often in rapid sequences, by persons who seem to be in conditions of varying degrees of dissociation.  [6]  Pentecostal is linked with the doctrine of subsequence and initial evidence which originated from USA in the beginning of the twentieth century, referring to the experience of the baptism by the Holy Spirit.  [7]  Therefore, those devoted to this theology are called Pentecostals. However, a change happened during the 1960s, when some Christians within main-line denominations started to accept the Pentecostalism phenomena as part of the worship experience.  [8]  This new form of Pentecostalism became known as the Charismatic Movement. Charismatic describes any form or experience of Christianity that emphasises the charismata which means spiritual gifts (such as tongues, prophecy and discernment) listed in for example 1Corinthians 12, as well as a dynamic experience of being baptised or filled with the Holy Spirit.  [9]  A highly significant proportion of Christians and churches that have emphasis on this dynamic renewing experience and the operation of gifts of the Holy Spirit are called charismatics. The charismatic movements widely penetrated the traditional historical churches from the 1960s, Protestant and Catholic, Church of England (C of E), Methodist, Baptist or URC churches, or the Roman Catholic Church in what has been termed the charismatic r enewal.  [10]  Therefore Renewal describes the expression of this new form of spiritual life within these previously existing historic mainline churches or denominations. The difference between charismatics and Pentecostals is the aspect of the initial evidence like signs and wonders as well as the encountering of power which charismatics deny hence agreeing in the tongues. Whereas, Pentecostal denotes the identity maker of tongues as the evidence of the Holy Spirit baptism whilst the Charismatics denote the Holy Spirit gifts, the teachings of prosperity and spiritual warfare.  [11]   Consequently, the word Pentecostal shifted from just refereeing to a particular group of denominations to any denomination whose worship experience includes some sort of Pentecostal phenomenon such as speaking in tongues. Since the rise of the Charismatic movement, traditional Pentecostals are usually referred to as Classical Pentecostals. The term Classical Pentecostal refers to a person or organization which believes that the baptism in the Holy Spirit is a second work of grace subsequent to conversion, and that the initial physical evidence of this experience is speaking in other tongue that is the languages unknown to the speaker.  [12]   Origins During the centuries from the Early Churchs time about 1500 plus years to the 20th century there were Christians traditions which influenced the formation of Pentecostalism such as the Reformation tradition, specifically the Anabaptist and Arminians, the Holiness and Evangelical Movements.  [13]  The historical survey of the development of Classical Pentecostalism will cover the years from 1738; John Wesleys Aldersgate experience time when he emphasised the Holy Spirit in His teachings.  [14]   The advancement of Pentecostalism can be dated back to a January the 1st 1901, a charismatic revival at Bethel Bible School in Topeka, Kansas USA. As Charles Parham, a former Methodist ministers students had questions about the evidence of baptisms with the Holy Spirit after his Spirit baptism teaching, following the Book of Acts. There was an experience of this baptism following a fervent prayer with students resulting in the experience of speaking in tongues.  [15]  The enthusiasm of the students following Charles Parham teachings brought an amazing Pentecostal experience as of the Apostles in the Book of Acts. Cox stated that Pentecostalism rose among a group of people who were waiting for it.  [16]  Charles Parhams teachings opened the doors to what was later called Pentecostalism. Robert Gromacki called Charles Parham Father of the Pentecostal movement.  [17]   From Parhams bible school, the movement became the worldwide movement following the Azusa Street revival mentioned above. This was through a black African American preacher called William Joseph Seymour who was also a student at Parham School who longed for the Spirit baptism and witnessed the first experience of speaking in tongues. His meeting with Parham had a big impact in William Seymours belief about the Holy Spirit baptism.  [18]  He contributed to the spread of Pentecostalism; he did not just believe but took the message further. Cecil M. Robeck gives the brief background of the journey William Seymour took to promote what is today called Pentecostalism. In his account he mentioned that William Seymour was invited to Los Angeles to be in charge of one ministry. After preaching about the baptism of the Holy Spirit, he was denied the position to pastor that congregation. He ended up living with black friends Edward and Mattie Lee who sympathised with him where he conducted prayer meetings in their house. This was the beginning of the great movement as they started to pray together and later invited other people to join them. The number increased and they moved to a bigger house. It was in the house of Richard at Ruth Asberry on the 9th of April 1906 as they were studying the bible that they experienced the power of the Holy Spirit. In this meeting, an eight-year-old black boy began to speak in tongues and soon crowds were attracted to the house. After this experience the house could not accommodate the growing large numbers of people who were coming to join in prayers and worship. They had to move to Azusa Street, were the greatest revival took place. Then Azusa Street became the house for the world Pentecostal movement.  [19]  Therefore the Azusa story is exceptional when the roots of Pentecostalism are discussed. Cecil M. Robeck labelled the Azusa Street Revival in Los Angeles à ¢Ã¢â€š ¬Ã‚ ¦ the birth place of Pentecostal movement.  [20]  Harvey Cox acknowledging the root of Pentecostalisms origin to be understood with reference William Joseph Seymour.  [21]   From Azusa Street, Pentecostalism spread to the other parts of the world by members who experienced the Pentecostal revival and formed Pentecostal Churches.  [22]  Congregations spread around USA extending to Africa through missionaries that went preach this Pentecostal experience to other parts of the world By early 1907 à ¢Ã¢â€š ¬Ã‚ ¦ entered Mexico, Canada, Western Europe, the Middle East, West Africa and several countries in Asia, spreading to Northern Russia, Southern Africa and Eastern and Central Europe. The Apostolic Faith Mission was the first Movement that Mr Seymour established consisting of different denominations with one agenda of Faith.  [23]  In 1914 was the first official statement of the Classical Pentecostal doctrine of the baptism in the Holy Spirit by the Assemblies of God in the United States. They are hundreds of Pentecostal denominations and fast growing over the last forty years, David Martin, sociologist who has done a lot of work on the estimates of Pentecostalism has reported it to be the largest global shift in the religious marketplace. He quoted a total number of Pentecostals and charismatics worldwide to at least a least a quarter of a billion by 2002.  [24]  This has expanded to the West reaching other countries such as India, China and Chile.  [25]   They are here main groups of Pentecostalism identified with their unique beliefs though some aspects might be similar. One of the group is identify by their belief in the work of the Holy Spirit, speaking, in tongues, baptism with the Holy Spirit, the works of grace, salvation and sanctification as continuous in their lives; the other group beliefs entire sanctification over and above some aspects of the above group, called then Wesleyan Holiness; last but not least excludes themselves in the belief of the Trinity aspect of God, called oneness Pentecostals.  [26]   Main characteristics Spiritual gifts The birth of the Pentecostal movement in the early twentieth century was evidenced by followers of Christ exhibiting the gifts of the Holy Spirit often referred to as the supernatural gifts. It got its roots from the Early Church with ecstatic phenomena gifts of the Holy Spirit.  [27]   The experiencing of the Holy Spirit baptism resulting in speaking in tongues in Topeka, Kansas sprang up the twentieth century Pentecostal Movement in 1901. Dayton asserts that the eighteen century American revivalism, Holiness Movement played a part in its origins.  [28]  Charles Parham believed there was more on the entire sanctifications, the teachings of the Wesleyans, in his views. Therefore he bestowed sanctification and charismatic power as both part of the second blessing. His views were more extreme than many in the Holiness Movement. The teachings on investigations for signs of sanctification led to questions if this was related to the baptism of the Holy Spirit. As the students were determined for the outward evidence signs of the baptism, speaking in tongues was the first sign of the spiritual gifts To have a good understanding of what is meant by spiritual gifts, I would consider two definitions which defines spiritual gifts as à ¢Ã¢â€š ¬Ã‚ ¦divinely given capacities to perform useful functions for God  [29]  Similarly Deffinbaugh defines spiritual gifts as the God-given capacity of every Christian to carry out his function in the body of Christ.  [30]  The se definitions adequately purvey the Pentecostalism understanding of Spiritual gifts. These spiritual gifts are believed to have originated at Pentecost as explained in the Book of Acts. Over the period of three years after the Azusa Street revival which sparkled the Pentecostal Movement, Seymour saw the restoration not just of speaking in tongues but all gifts of the Holy Spirit.  [31]  These are spiritual gifts listed in 1 Corinthians 12:7-11. These gifts can be; speaking in tongues, interpreting tongues, prophesying and healing power.  [32]  According to Luke; When the day of Pentecost had come, they were all together in one place. And suddenly from heaven there came a sound like the rush of a violent wind, and it filled the entire house where they were sitting. Divided tongues, as of fire, appeared among them, and a tongue rested on each of them. All of them were filled with the Holy Spirit and began to speak in other languages, as the Spirit gave them ability (Acts 2: 1-4 NRSV). This was a physical evidence of being baptised by the Holy Spirit as they converted and believed in Jesus Christ. Kenneth Boa describes the gift of tongues as the supernatural ability of a believer to speak in an unlearned language by the speaker enabled by the Lord.  [33]  This can be interpreted by someone who receives the gift of interpretation of tongues. This is interpretation into the language of the body in which the message is delivered not a strict translation, but an interpretation of the essential content of the tongues message.  [34]  Critiques of tongues Thomas Aquinas believed to have been of the Apostles only in the early church to enable them to reach all nations as commissioned but presently it as to be done through language study.  [35]  There are also those with the gift of healing gifted to heal the sick. The variety of the gifts can be divided into different sickness, for example some specific gifts are to heal cancer or emotions, mental illness and many more sicknesses.  [36]   Personal encounter with God Access to God matters most to Pentecostals, life controlled by the Holy Spirit. They stress effectiveness the experience of God. What matters most is the felt power of the Spirit in the world, in the church, and in ones own life. Their faith is experiential, living faith in the living God who can miraculously, substantially intervene in the world.  [37]  For Pentecostals, from history they understood the as direct and immediate and self-authenticating.  [38]  This is explained in simple terms that Pentecostals understanding of the baptism of the spirit grants the authority by virtue of the individual experience of this powerful encounter with God. Therefore, their belief is that though the Holy Spirit they have a personal encounter the authentic and legitimate experience of God. Power over demons and Satan Pentecostals stress the empowerment and the felt power of the Holy Spirit in the world. Their focus and faith is in God who miraculously substantially intervenes in the world. For example, Martin discusses how Pentecostalism unites its belief with the social inspiration and the experience of the Spirit.  [39]  That is the understanding of the power of the Holy Spirit over any social powers that could be powers of darkness. In short, it is a consideration of two different factors, external (demonic forces) and internal factors (Holy Spirit). These make Pentecostals feel part of the community, as they distinguishes the God and Satan, devil and divine, sickness and health. They believe they have power over demons, through the Holy Spirit, that they can obtain through prayer. That is power over sin, spiritual blindness, social oppression, and Sickness. They refer this as their spiritual weapons. One of the most factors which contributed to the Growth of Pentecostalism is their belief in deliverance from evil spirits. Anderson, for example, points out that the main attraction of Pentecostalism à ¢Ã¢â€š ¬Ã‚ ¦ is still the emphasis on healing and deliverance from evil.  [40]   Their Theology extends to the apocalyptic belief of the coming of the Kingdom which includes the element of the final victory over Satan and death, which is a spiritual warfare.  [41]  The term spiritual warfare is referred to evil spiritual forces such as demons including Satan as mythological realities. Thus, the baptism of the Spirit enables the believers to conquer the spiritual battle and overcome the enemy. As Apostle Paul states, we live as human beings, but we do not wage war according to human standards; for the weapons of our warfare are not merely human, but they have divine power to destroy strongholdsà ¢Ã¢â€š ¬Ã‚ ¦ (2 Corinthians 10: 3-4 NRSV). This is the belief that the Pentecostals have dependence on the Holy Spirit for power to enable them to fight the devil and any principalities of darkness. That is demonic attacks and possessions, physical and emotional sickness, evil spirits and so on. These claims are biblically based as Pentecostal believes in the true Word of God. Martin and Mullen clarified that for Pentecostal the supreme authority is the Bible, the inspired, infallible and inerrant Word of God to which all else must be subject.  [42]  Just to mention few examples of bible passages to support these claim of their belief; 1 John 3:8 which states that the Son of God was revealed for this purpose, to destroy the works of the devil (NRSV), He has rescued us from the power of darkness and transferred us into the kingdom of his beloved Son (Colossians 1:13 NRSV) and Jesus  summoned his twelve disciples and gave them authority over unclean spirits, to cast them out, and to cure every disease and every sickness (Matthew 10:1 NRSV) and many more. Therefore Pentecostals take the word of God seriously and base their belief on what it says. Conclusion In conclusion, the essay has examined the origins of Pentecostalism. It has looked at its roots from early church, through the Holiness movements with the teachings of doctrine of sanctification. The teaching about the Holy Spirit and the actual experiencing of its baptism contributed to how Pentecostalism spread to other places. It has also touched on the explanation of charismatic its difference with Pentecostalism. Last but not least, three characteristics of Pentecostalism have been discussed though this is not the exhaustive least, however due to the limitation of the essay, only three were discussed. We have discovered with reaches that Pentecostalism is a growing movement. It has contributed to the inclining of Christianity as it was declining in many parts of the world. Their emphasis being the baptism by the Holy Spirit and spiritual gifts that can be received to believers by Gods will.